TIAA is a financial services and insurance company focused on retirement planning, wealth management, and long-term financial security. Its offerings include annuities, individual retirement accounts, investment management, and personalized financial guidance for individuals and institutional clients. Founded in 1918, TIAA combines retirement expertise with responsible investing and manages $1.2 trillion in assets, helping customers plan for dependable lifetime income and more confident financial futures.
Onsite Marketing Specialist at TIAA in Dallas
Support TIAA marketing campaigns, audience journeys, and lead generation initiatives. Coordinate go-to-market work with sales and marketing teams.
Description
- Deliver go-to-market plan activities
- Set requirements and coordinate schedules
- Resolve obstacles and oversee compliance and legal reviews
- Coordinate execution handoffs between teams
- Build working relationships with sales and business partners
- Help map journeys for audience segments
- Spot gaps, customer pain points, positive experiences, and future opportunities
- Support campaign delivery with marketing colleagues
- Monitor departmental measures and KPIs against business objectives
- Provide practical, tailored support across marketing functions
Requirements
- At least 3 years of professional experience
- A university degree is preferred
- Experience in audience insights, budgeting, campaign management, marketing analytics, marketing channels, and strategic marketing planning
- Knowledge of lead generation and demand generation
- Ability to distinguish value propositions
- Relationship management skills
- Ability to influence others and set priorities effectively
- Must be a U.S. applicant for the specified accessibility support process
Benefits
- Retirement program
- Health, wellness, and work-life offerings
- Support for financial well-being
- Learning opportunities and development pathways
- AI tools and skills for future-focused work