Cyrela
Cyrela
5,001 – 10,000 Employees
B2CConstructionReal Estate
Cyrela is a Brazilian real estate and construction company focused on developing residential properties. Founded in 1962, the company creates apartments in selected urban locations, combining residential design, construction expertise, and a focus on high-quality living environments for a broad range of clients.

Mid-Level Copywriter at Cyrela (Hybrid, Brazil)

Cyrela is seeking a mid-level copywriter in Brazil to create advertising campaigns, digital content, and institutional materials. The role develops concepts and copy for a real estate company focused on experiences and innovation.

Description

  • Develop campaign concepts, copy, and advertising text across varied media and formats.
  • Help create creative presentations with the art direction team and creative leadership.
  • Support campaign execution while maintaining consistent tone and language.
  • Propose creative directions that build on initial concepts.
  • Write social posts, scripts, emails, advertisements, and corporate communications.
  • Analyze target-audience behavior and client markets through research.
  • Take an active role in brainstorming, briefing meetings, and internal presentations.

Requirements

  • At least three years of experience as an advertising copywriter.
  • Excellent proficiency in Portuguese.
  • Ability to adapt writing across commercial and aspirational tones.
  • Bachelor’s degree in Advertising, Journalism, or a related discipline.
  • Prior experience producing advertising copy within communications agencies.
  • Strong copywriting, grammar, and storytelling skills.
  • Understanding of communications strategy and planning.
  • Proactive, self-directed, and highly organized when managing multiple projects.
  • Familiarity with the Mac operating environment.
  • Proofreading and copy-editing experience is an advantage.
  • Real estate experience or familiarity with high-end and luxury markets is an advantage.
  • Advertising agency experience is an advantage.

Benefits

  • Profit-sharing program (PLR).
  • Transportation allowance.
  • Meal allowance.
  • Bradesco health insurance with special terms for employees and dependents.
  • Bradesco dental insurance.
  • Telemedicine access across multiple specialties.
  • Wellhub membership.
  • Totalpass membership.
  • Life insurance.
  • Pet-care partnership benefits.
  • Birthday day off.
  • Newborn assistance after childbirth.
  • Newborn benefits package including a baby kit.
  • Extended marriage leave.
  • Extended paternity leave.
  • Psychological and social support through the CuideCY channel.
  • Fruit and coffee at company offices.
  • Vaccination campaign.
  • Quick massage services at company offices.
  • Partnerships with soccer and beach tennis courts.
  • Payroll-deducted loan, subject to applicable terms and conditions.
  • Discounts at universities and language schools.
  • Discount on purchasing a new home, subject to applicable terms and conditions.

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