Wells Fargo is a multinational financial services company operating across banking and related financial products. Its hiring landscape includes opportunities for early-career professionals, experienced specialists, and leaders, with an emphasis on collaboration, innovation, and an inclusive workplace culture. The company also highlights development programs designed to support career progression across its broad workforce.
Lead Marketing Test Design and Planning Consultant - Charlotte Hybrid
Wells Fargo seeks a senior consultant to design marketing experiments, forecasts, and test strategies that support customer growth and campaign performance. The role applies advanced analytics, programming, and cross-functional collaboration to turn marketing data into actionable decisions.
United States
North Carolina
Ohio
Texas$139,000 – $217,000 / year
HybridFull-timeSeniorEnglish RequiredDesignerDescription
- Develop statistically sound testing strategies for customer growth, engagement, and marketing performance.
- Work with stakeholders to refine testing methods and improve efficiency across marketing programs.
- Plan and size marketing strategies with cross-functional partners, connecting test design to business goals and growth opportunities.
- Design, advise on, and deliver test-and-learn experiments.
- Contribute to monthly forecasts by projecting future results from historical data, including return on marketing investment.
- Assess marketing levers and create a forward-looking learning agenda for ongoing campaign improvement.
- Use advanced analytics and programming to interpret data, resolve complex problems, and guide business decisions.
- Contribute to large-scale marketing planning with cross-functional teams using advanced statistical and analytical methods.
- Advise teams on data science practices, methodologies, and tools.
- Direct projects and mentor team members.
- Work with peers, partners, and mid- to senior-level leaders to develop data-driven recommendations.
- Present complex analytical findings as practical insights for technical and non-technical audiences.
- Maintain compliance with applicable legal, regulatory, and internal standards.
- Support risk and compliance programs through execution, monitoring, governance, escalation, and remediation.
Requirements
- At least five years of data science experience, or equivalent experience gained through work, training, military service, or education.
- A master's degree or higher in a quantitative field such as mathematics, statistics, engineering, physics, economics, or computer science.
- At least two years of experience designing experiments, performing analytics, or forecasting for marketing initiatives.
- Experience advising on analyses and delivering insights that produce measurable business impact.
- Project management ability, including prioritizing and managing multiple initiatives at once.
- Leadership ability with experience guiding and influencing initiatives.
- Experience using Excel, SQL, Python, R, or SAS; working with large datasets, data manipulation and engineering, and visualization tools such as Tableau or Power BI.
- Experience applying experimental design and hypothesis testing to marketing data.
- Willingness to travel up to 10% of the time.
- Ability to work from an approved posting location three days in the office and two days remotely.
- This position does not provide visa sponsorship.
Benefits
- Health coverage.
- 401(k) plan.
- Paid time off.
- Disability coverage.
- Life, critical illness, and accident insurance.
- Parental leave.
- Critical caregiving leave.
- Discount and savings programs.
- Commuter benefits.
- Tuition reimbursement.
- Scholarships for dependent children.
- Adoption reimbursement.
- Hybrid work schedule.
- Relocation assistance is not available for this position.