Wolf & Badger is a global fashion, retail, and eCommerce marketplace for independent brands and conscious shoppers. Its curated range spans men’s and women’s fashion, jewelry, homeware, and beauty, bringing together products shaped by ethical production, sustainability, and distinctive craftsmanship. As a certified B Corp, Wolf & Badger combines an individual-led shopping experience with a broader commitment to responsible business practices.
Head of PR & Partnerships - Ethical Fashion Marketplace
Lead Wolf & Badger’s US PR, creator, events, and partnership strategy while strengthening its profile across fashion, lifestyle, and sustainability. Shape media relations and brand storytelling for an ethical fashion marketplace with a global UK-US remit.
United States
New York$110,000 – $145,000 / year
HybridFull-timeLeadEnglish RequiredAccount ManagerSalesDescription
- Lead Wolf & Badger’s US-focused PR and communications strategy across the UK and US.
- Build relationships with leading fashion, lifestyle, business, technology, and sustainability media, stylists, and tastemakers.
- Secure regular coverage for Wolf & Badger and its network of independent designers.
- Create stories highlighting independent designers, B Corp standards, physical retail, and AI-powered shopping.
- Manage the press office, including story development, press materials, samples, credits, celebrity dressing, reputation management, and rapid response.
- Maintain the PR and events calendar across New York and London.
- Own the US creator strategy and manage the ShopMy relationship.
- Select creators and cultivate lasting working relationships with them.
- Partner with London’s content and social teams on the Wolf & Badger Tastemakers program.
- Translate creator insights into briefs for the US creative agency.
- Plan press, creator, designer, and customer events at the SoHo store and during New York Fashion Week.
- Identify and lead pop-up, concession, and retail collaboration opportunities.
- Develop, negotiate, and deliver marketing and co-branded partnerships from initial discussions through signed agreements.
- Represent Wolf & Badger at US industry events and in dealings with press and partners.
- Measure PR, creator, event, and partnership performance and advise on budget allocation.
- Increase brand awareness in commercially important US markets.
- Report to the Chief Content & Sustainability Officer and collaborate closely with the CEO and cross-functional teams.
Requirements
- At least six years of PR and communications experience in-house or agency-side, ideally within fashion, lifestyle, beauty, or retail.
- Experience managing people, agencies, or programs from planning through delivery.
- A well-established network across US fashion, lifestyle, and business media.
- Demonstrated success securing high-profile media coverage.
- Experience running creator programs and marketing partnerships from sourcing and negotiation through measurement.
- Experience planning and delivering events and activations ranging from intimate press gatherings to major launches.
- Commercially minded and comfortable using data to set objectives and demonstrate outcomes.
- Confidence representing an organization at senior level.
- Able to work independently across time zones with UK-based leadership.
- Strong interest in independent brands, fashion, and sustainability.
- Energetic, humorous, self-aware, and comfortable in a feedback-led, growth-focused culture.
- Experience working in a scale-up, marketplace, or multi-brand retail business is highly desirable.
- Experience with ShopMy, LTK, or a comparable creator-commerce platform is highly desirable.
- Experience briefing creative, content, or PR agencies is highly desirable.
- Experience delivering pop-ups, concessions, or retail partnerships is highly desirable.
- Experience working across both UK and US markets is highly desirable.
- Familiarity with B Corp or other mission-led organizations is highly desirable.
Benefits
- Share options providing equity in Wolf & Badger.
- Medical, dental, and vision insurance.
- 401(k) retirement plan.
- Paid vacation, sick leave, company holidays, and paid volunteering leave.
- Hybrid work from the SoHo office, with at least three days onsite each week.
- Quarterly Wellness Wallet for meaningful products or services.
- Employee discount across Wolf & Badger stores and online channels.
- Career development opportunities within an international scale-up.
- Purpose-driven work supporting people and the planet.
- Employment with a certified B Corp organization.
- Equal-opportunity and inclusive workplace.