Preply is an education marketplace for personalized, live learning. Its platform helps learners find professional tutors for one-to-one lessons in languages and other subjects, with tools for tutor discovery, reviews, scheduling, secure payments, mobile learning, and progress tracking. Preply also supports corporate language training, giving individuals and organizations flexible ways to build practical and exam-focused skills.
Head of Marketing Expansion at Preply (Hybrid, Spain)
Lead Preply’s expansion marketing strategy across new subjects, learner audiences, and international markets. Build scalable go-to-market systems for its global, human-led and AI-enhanced learning platform.
Description
- Own the marketing vision for Preply’s Expansion mission
- Set the strategic direction for scaling marketing across new verticals and audience segments
- Lead positioning, messaging, and channel strategy for non-language subjects and emerging learner personas
- Turn business objectives into actionable marketing plans
- Collaborate with Brand and Product Marketing to extend Preply’s positioning beyond language learning
- Use customer insight to shape positioning and validate decisions before broad rollout
- Establish funnel KPIs spanning awareness, acquisition, activation, and retention
- Manage reporting rhythms and ensure the team delivers against outcomes
- Represent marketing in senior cross-functional discussions
- Embed expansion marketing into business planning from validation through launch
- Create repeatable go-to-market frameworks for different subjects, geographies, and personas
- Combine rapid experimentation with the discipline required for confident scaling
Requirements
- Extensive marketing experience, including substantial senior leadership responsibility
- A demonstrated history of building and scaling marketing organizations in fast-growing international companies
- Strategic vision combined with hands-on judgment across channel selection, creative direction, and performance optimization
- Significant experience entering new markets, categories, or audience segments
- Experience creating positioning and playbooks, then refining them through market feedback
- Strong confidence working with data, opportunity sizing, and performance models
- Ability to develop the case for marketing investment and measure its impact accurately
- Outstanding communication skills for explaining strategy, navigating trade-offs, and aligning senior stakeholders across functions and regions
- Strong command of brand positioning, including repositioning or extending brands in competitive markets
- Proven ability to hire, develop, and retain senior marketing professionals
- Experience creating high-performing teams in fast-moving, ambiguous settings
- Comfort working in early-stage, mission-driven environments where clarity and prioritization are essential
Benefits
- Monthly allowance for lessons on Preply.com
- Learning and Development budget, with time off for personal development
- Competitive financial package that includes equity
- Leave allowance
- Open, collaborative, dynamic, and diverse workplace culture