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Letterboxd
Letterboxd
11 – 50 Employees
B2CMediaSaaS
Letterboxd is an independent social network for film lovers, combining community features with tools for discovering, tracking, and discussing movies. Members can keep a viewing diary, rate and review films, create lists and watchlists, follow other users, and engage with the wider film community. The platform is available on the web, iOS, Android, and Apple TV, with a Pro subscription offering additional statistics and an ad-free experience. Letterboxd also runs a discovery-focused Video Store and uses film data from TMDB. Its products are maintained by a small team based in Aotearoa New Zealand.
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Head of Content — Letterboxd (Auckland, Hybrid)

Lead Letterboxd’s editorial, social, video, and audience strategy for its global film community. Build scalable content operations that support audience growth and commercial collaboration.

NZNew ZealandHybridFull-timeLeadEnglish RequiredContent Marketing Manager

Description

  • Set Letterboxd’s long-term strategy across editorial, social, video, and audience channels
  • Use audience insights, platform trends, and performance data to guide priorities and investment
  • Unify the Editorial, Social, Production, and Studio Relations teams into one integrated content function
  • Direct planning, publishing calendars, and production workflows across newsletters, JOURNAL, social channels, and video platforms
  • Develop original formats, franchises, and storytelling approaches
  • Partner with Design to maintain visual consistency and high-quality creative execution
  • Apply audience, platform, and performance insights to strengthen content reach and effectiveness
  • Collaborate with Advertising, Partnerships, and Marketing on branded content, sponsorships, and commercial projects
  • Align audience growth and editorial quality with commercial results
  • Coach and support the Heads of Editorial, Social, Production, and Studio Relations
  • Uphold editorial standards, publishing procedures, ethical guidelines, and quality controls
  • Oversee content budgets, production investment, and resource planning

Requirements

  • At least 10 years of experience in audience-led content businesses, including media, publishing, digital content, or audience leadership
  • Experience managing editorial, social, and content production teams
  • Demonstrated success growing audiences through owned, earned, and social channels
  • Background in film, television, media, entertainment, sport, lifestyle, or another culturally relevant consumer sector
  • Strong knowledge of content performance, audience development, and digital publishing
  • Experience partnering with advertising, sponsorship, marketing, or branded content teams
  • Commercial judgment with the ability to link content investment to business outcomes
  • Genuine interest in film, television, and the communities built around them
  • Strong editorial judgment and cultural awareness
  • Advanced understanding of digital publishing, social media, newsletters, and video platforms
  • Knowledge of engagement drivers across varied audiences and content formats
  • Ability to balance audience expectations, commercial priorities, and editorial integrity
  • Ability to create scalable content systems while preserving quality
  • Calm, curious, and confident when working in fast-changing environments

Benefits

  • Flexible location arrangements, with New Zealand preferred and remote work considered

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