Power Digital Marketing
Power Digital Marketing
501 – 1,000 Employees
B2CConsultingMarketing
Power Digital Marketing is a tech-enabled growth marketing firm serving brands through the combined strengths of data, technology, and human intelligence. Its work spans strategic consulting, creative campaigns, data intelligence, media planning, and other digital marketing services designed to support the customer journey from acquisition through growth. The company emphasizes transparent, evidence-based decision-making and advanced technology to help clients improve business performance and compete in demanding markets.

Fashion Advertising Specialist, Client Experience - Colombia Remote

Manage and optimize paid advertising campaigns across Meta, Google, TikTok, and related platforms for Power Digital Marketing. Drive performance reporting, testing, strategic execution, and client outcomes.

Description

  • Support the delivery and performance of paid advertising campaigns across assigned accounts
  • Collaborate with lead strategists or independently manage end-to-end strategy for selected core clients
  • Oversee reporting, optimization, campaign operations, budgets, pacing, and performance monitoring
  • Ensure accurate setup, tracking, naming conventions, and thorough quality assurance across Meta, Google, TikTok, and other paid media platforms
  • Build and optimize paid advertising programs from launch through reporting, pacing, and ongoing monitoring
  • Find growth opportunities, develop testing hypotheses, and recommend data-informed improvements aligned with client goals
  • Apply client objectives, limitations, and brand considerations to strategic and execution decisions
  • Own client testing roadmaps, define next steps, and prioritize experiments
  • Complete campaign launches, updates, and key deliverables on schedule
  • Create and present performance reports and recaps through clear data storytelling
  • Use Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity
  • Propose new ideas, efficiencies, frameworks, and process improvements
  • Apply AI tools to increase efficiency, strengthen performance analysis, and improve operational workflows
  • Achieve performance targets including $20K revenue per employee and 90% client retention

Requirements

  • 1–2 years of experience in digital marketing
  • At least 1 year of direct-response marketing experience in e-commerce; lead generation and B2B experience are advantageous
  • At least 1 year using Meta or Google Ads for direct-response campaigns; experience with TikTok Ads, LinkedIn Ads, Pinterest Ads, or other platforms is advantageous
  • At least 1 year leading paid advertising strategy for direct-response marketing initiatives
  • At least 1 year of experience with Google Analytics and Shopify; familiarity with other technical platforms is advantageous
  • At least 1 year of client-facing experience managing communications
  • Advanced Excel proficiency and a strong understanding of advanced Excel features
  • Strong data analysis capabilities
  • Highly dependable, self-motivated, energetic, positive, and well organized, with effective time-management skills
  • An entrepreneurial mindset with a passion for problem-solving, ongoing learning, and personal development
  • Advanced spoken and written English proficiency

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