Jenzabar develops software and services for colleges and universities, combining higher-education expertise with cloud technology. Its Jenzabar One platform brings together core campus functions such as student information, analytics, learning, finance, recruitment, retention, and human capital management, helping institutions coordinate operations and support student success.
Digital Marketing Strategist (Temporary, New York Remote)
Temporary Digital Marketing Strategist role focused on paid media optimization across major advertising platforms. Support acquisition campaigns, performance reporting, and budget recommendations for Jenzabar.
Description
- Support the launch, management, and optimization of paid media campaigns across multiple digital platforms.
- Execute audience targeting and acquisition strategies for lead generation, application growth, engagement, and brand awareness.
- Partner with designers, writers, and project managers to create effective advertising campaigns.
- Analyze paid media performance and communicate campaign findings to stakeholders.
- Identify emerging media opportunities and recommend budgets that support company and client objectives.
- Apply client brand guidelines consistently to create accurate, memorable messaging.
- Handle additional responsibilities as assigned.
- Complete a temporary engagement beginning in January 2027, lasting approximately 12 weeks at 25 hours per week.
Requirements
- At least 3 years of relevant professional experience.
- Bachelor’s degree in a relevant field.
- Expertise setting up paid media campaigns on Meta, Google Ads, Snapchat, TikTok, LinkedIn, Display, preferably StackAdapt, and Spotify.
- Expertise optimizing and reporting on paid media campaigns using CPC, CPL, and platform-placement metrics.
- Knowledge of higher education marketing is a plus.
- Advanced proficiency with Microsoft Word and PowerPoint.
- Familiarity with Google Data Studio for paid media reporting.
- Excellent written, verbal, and presentation skills.
- Ability to build effective working relationships with team members, employees, and management.
- Strong organizational skills and close attention to detail.
- Ability to maintain confidentiality and work autonomously.
- Capacity to collaborate effectively while also working independently.
- Self-motivated approach with the initiative to learn and master new tasks quickly.
- Must not require employer sponsorship for a work visa.
Benefits
- This temporary position does not include benefits.
- Jenzabar provides equal employment opportunities and practices without discrimination based on race, color, sex, gender, gender identity, pregnancy, childbirth and related medical conditions, genetics, genetic markers and carrier status, creed, religion, national origin, ancestry, age, disability, medical condition, marital status, sexual orientation, military service, veteran status, or any other status protected by state or federal law.
- Jenzabar does not sponsor applicants for work visas.
- Jenzabar may monitor, access, review, and disclose electronic activity conducted on company-owned devices, networks, and systems, including activity involving Jenzabar applications or accounts accessed from personal devices.