Simplifier
Simplifier
Simplifier develops a low-code SaaS platform for business process automation in the SAP ecosystem. Its technology helps organizations build and adapt applications with less custom coding, combining accessible development tools with the performance needed for enterprise workflows. By making digital process design more flexible, Simplifier supports teams working to streamline operations and create capacity for continued innovation.

Digital Marketing Specialist (Remote, Germany)

Drive B2B digital marketing across LinkedIn campaigns, automation, SEO, and AI-powered initiatives. Help guide prospects through Simplifier’s software digitalization journey.

Description

  • Plan, launch, and refine B2B digital campaigns, with a particular focus on LinkedIn
  • Improve landing pages to strengthen user journeys and conversion performance
  • Build campaigns, email sequences, and automated workflows in HubSpot or a comparable marketing automation platform
  • Create useful prospect content to support lead-nurturing activities
  • Help advance the company’s SEO strategy
  • Enhance digital content and Simplifier’s organic LinkedIn presence
  • Investigate GEO and AI Search opportunities
  • Evaluate and apply AI tools to make marketing work more efficient
  • Discover and assess new applications for AI in marketing
  • Work with the marketing team across the B2B funnel, from awareness and traffic through conversion and lead nurturing

Requirements

  • Some professional experience in digital marketing
  • B2B marketing experience is preferred
  • Practical exposure to paid social advertising, ideally LinkedIn Ads
  • Working knowledge of SEO, plus curiosity about GEO and AI Search
  • Experience with marketing automation or CRM platforms, preferably HubSpot
  • Basic knowledge of email marketing, lead generation, and lead nurturing
  • A data-oriented approach and familiarity with KPIs including CTR, conversion rate, and CPL
  • Excellent written and spoken German
  • Strong command of English
  • An independent, organized, and pragmatic working style
  • Enthusiasm for technology and the ability to understand and explain complex B2B subjects

Benefits

  • Permanent employment
  • FlexWork with the choice of working fully remotely or entirely from the office
  • Profit-sharing program
  • E-bike leasing through JobRad
  • Trust-based flexible hours
  • Company pension plan
  • Home-office setup without a requirement to work from the office
  • Option to work from another EU country for up to four weeks
  • Employer-funded professional development
  • Collaborative team culture with an appreciative work environment

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