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Handoff is a talent placement and staffing company that helps US and global teams hire full-time professionals from Latin America. Its services focus on sourcing and vetting operators for roles that require ownership and immediate contribution, alongside go-to-market support in digital marketing, design, and development. Handoff also provides job matching for candidates seeking opportunities with innovative companies. Operating across recruitment, B2B, and SaaS, the company serves teams looking to strengthen their workforce and execution capabilities.
Digital Marketing Specialist - Latin America Remote
Grow Soley Gems, a founder-led fine-jewelry brand, through daily social media, e-commerce management, and marketplace optimization. Manage Shopify, 1stDibs, content, and practical AI-powered workflow automation.
Description
- Publish daily content on Instagram and comparable social platforms
- Expand the audience beyond the founder’s existing personal network
- Create polished, personable captions and marketing copy
- Generate content concepts that reflect the brand and founder’s direction
- Manage Shopify product pages, collections, and inventory
- Complete routine Shopify store updates independently
- Update the website when needed, generally around once per quarter
- Keep 1stDibs listings accurate, refined, and up to date
- Understand how customers search and navigate 1stDibs
- Optimize listings to strengthen marketplace visibility
- Apply ChatGPT, Zapier, or comparable tools to streamline repetitive tasks
- Build simple automations for recurring workflows
- Track essential social media and website metrics
- Assess performance and recommend practical next steps
- Occasionally provide light assistance to another founder-owned business
Requirements
- Can independently manage a Shopify store, including product pages, inventory, and routine updates
- Has experience publishing content and building a brand’s social media audience
- Has used AI tools to streamline repetitive work; technical training is not required
- Takes initiative and works effectively with limited supervision
- Works comfortably in direct partnership with a solo founder
- Writes clearly and can adapt closely to a brand’s voice
- Is organized and dependable with recurring responsibilities
- Maintains meticulous standards for luxury-brand presentation
- Must select an English proficiency level from A1 through C1
- Experience with jewelry, luxury, or e-commerce brands is preferred
- Familiarity with marketplaces such as 1stDibs is preferred
- Practical experience with automation tools such as Zapier is preferred
- Content creation or foundational design and photography skills, including Canva or basic photo editing, are preferred
- Comfort with basic social media and website analytics is preferred
Benefits
- Professional development program access
- Opportunity for a long-term working relationship
- Direct collaboration with the founder
- Creative opportunities beyond routine social posting
- Substantial autonomy and mutual trust
- Flexibility to establish your own working rhythm
- Fully remote work arrangement
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