Lumiform
Lumiform
Lumiform develops digital tools that help frontline teams replace paper-based processes with structured forms, automated workflows, and actionable operational insights. Its platform supports safety, quality, compliance, and efficiency programs across construction, logistics, manufacturing, and other operational environments. Lumiform also provides free templates reviewed by experts, helping organizations standardize routine checks and turn field data into clearer decisions while maintaining scalable, secure operations.

Content Marketing Manager - Germany Remote at Lumiform

Lead original research, benchmark reports, and technical content for Lumiform’s frontline inspection software. This fully remote freelance role supports B2B SaaS growth.

Description

  • Lead assigned topic areas and content clusters
  • Build subject-matter knowledge through primary research, customer demonstrations, and discussions with sales and customer success teams
  • Learn Lumiform’s product and tailor content to specific use cases and competitor comparisons
  • Create benchmark reports and original research by defining concepts, angles, metrics, and data sources
  • Investigate internal and external data to produce rigorous reports suitable for citation by journalists and industry organisations
  • Partner with marketing managers to distribute research to relevant audiences
  • Write industry-specific app-use pages for areas including HACCP, fire safety, and vehicle inspections
  • Produce listicles, competitor comparisons, alternative pages, customer stories, newsletters, and other marketing content
  • Publish and maintain content in WordPress
  • Apply SEO and AEO principles
  • Enhance existing content for quality, relevance, structure, and performance
  • Turn demo and customer-call insights into FAQs and on-page answers addressing prospect objections

Requirements

  • At least four years of content marketing experience
  • Substantial experience in B2B SaaS
  • Strong analytical ability and a degree from a top university
  • Native-level English writing ability
  • Ability to create publication-quality English content for an international audience
  • Demonstrated independent research skills, including primary-source research, reliability assessment, and original analysis
  • Ability to quickly develop expertise in unfamiliar regulated subjects
  • Technical curiosity and the ability to understand how products work and the problems they address
  • Ability to use AI for research and drafting while applying human judgment through revision, restructuring, and original interpretation
  • Clear, creative, approachable, and human writing style
  • Ability to independently suggest original topics and research reports
  • Reliable, diligent, proactive, accurate, quality-conscious, and consistent working style
  • Strong preference for experience creating benchmark reports, surveys, or other original research content
  • Strong preference for familiarity with WordPress
  • Strong preference for basic SEO skills, including keyword research, keyword placement, headings, internal linking, and content optimisation
  • Familiarity with answer engine optimisation (AEO)
  • Preferred experience writing about regulated or technical areas such as food safety, quality, EHS, or logistics

Benefits

  • Contribute to protecting frontline workers and customers from preventable harm
  • Work with an ambitious, international team
  • Operate within flat hierarchies with genuine decision-making autonomy
  • Collaborate closely with two marketing managers and work directly with the founders
  • Take ownership of a growth initiative from the ground up
  • Put your name on benchmark reports that reach industry bodies, journalists, and analysts
  • Build deep expertise in inspections, audits, and frontline operations
  • Work fully remotely with flexibility to choose your work location

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