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Power Digital Marketing
Power Digital Marketing
501 – 1,000 Employees
B2CConsultingMarketing
Power Digital Marketing is a tech-enabled growth marketing firm serving brands through the combined strengths of data, technology, and human intelligence. Its work spans strategic consulting, creative campaigns, data intelligence, media planning, and other digital marketing services designed to support the customer journey from acquisition through growth. The company emphasizes transparent, evidence-based decision-making and advanced technology to help clients improve business performance and compete in demanding markets.
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B2B Creative Strategist - Remote in Mexico

Lead paid social creative strategy for Power Digital’s client brands from a remote position in Mexico. Develop, test, and refine performance-focused advertising creative using research, campaign data, and direct-response messaging.

ARArgentinaBRBrazilCOColombiaCRCosta RicaMXMexicoUSUnited StatesRemoteFull-timeMiddleSeniorEnglish RequiredCreative Strategist

Description

  • Own paid social creative strategy across a portfolio of 8–10 clients
  • Use performance data, consumer research, and brand insights to shape effective creative assets
  • Partner with internal teams and stakeholders across functions
  • Manage client communications and maintain positive client sentiment
  • Build trusted client relationships and explain Power Digital’s processes
  • Investigate client brands, competitors, and relevant industry developments
  • Review account performance, identify successful ads, and share findings with clients
  • Define creative hypotheses and testing plans through monthly roadmaps
  • Create consumer-focused direct-response copy and messaging strategies
  • Coordinate production requests and deliverables in Asana
  • Evaluate video and image assets and give editors clear, actionable feedback
  • Facilitate internal creative meetings and brainstorming sessions
  • Act as the client-facing owner for creative strategy
  • Oversee editing, reshoots, and other deliverable scopes
  • Advise against client timelines, scope, feedback, or direction when they conflict with creative best practices
  • Apply AI tools to improve and streamline business processes
  • Use Power Digital’s Nova ecosystem in day-to-day work

Requirements

  • Demonstrated proficiency with Meta Ads Manager or comparable performance platforms such as TikTok, YouTube, or Pinterest
  • Technical ability to extract and interpret creative performance data, identify trends and insights, and guide creative roadmaps
  • Working knowledge of performance creative best practices and how to apply them in practice
  • Ability to write compelling ad copy, structure scripts, and carry concepts through to matching visual execution
  • Strong communication and collaboration skills for working with clients, production teams, and post-production partners
  • Ability to develop creative strategies that deliver strong campaign outcomes for clients

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