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Demandbase is a SaaS company focused on B2B marketing and go-to-market operations. Its pipeline AI platform helps marketing, sales, revenue operations, and customer success teams identify and prioritize buying groups, detect intent, personalize web experiences, manage advertising, and coordinate engagement across their technology stack. By bringing together first-, second-, and third-party data with AI-powered insights, Demandbase supports account-based marketing and sales teams as they work to build pipeline and grow revenue.
Advertising Campaign Strategist at Demandbase — Remote, United States
Help Demandbase customers improve B2B advertising outcomes through campaign strategy, account management, budget stewardship, and performance reporting. This role partners across customer success, operations, sales, product, and go-to-market teams to support retention and growth.
Description
- Oversee a portfolio of approximately 20 customer accounts
- Maximize the use of committed media budgets through thoughtful execution and performance-focused communication
- Create and oversee audience journeys and campaign briefs for customers
- Produce actionable performance reporting that supports renewals and account expansion
- Coordinate with Customer Success, Ad Operations, and Sales on campaign plans and delivery schedules
- Identify ways to improve campaign results and bring customer perspectives into internal planning
- Participate in special initiatives, tiger teams, and improvements to internal tools, templates, and workflows
- Assist with campaign launches and verify impression delivery for accurate billing
- Serve as a strategic advertising advisor and media subject-matter expert for Demandbase customers
- Partner with Ad Operations, Product, and go-to-market teams to deliver campaigns and advance internal revenue objectives
Requirements
- At least three years of digital advertising experience, preferably in B2B marketing
- Background in customer-facing account management for mid-market or enterprise clients
- Ability to turn campaign data into concise, actionable insights tied to business outcomes
- Strong analytical capability for assessing performance against defined targets
- Advanced working knowledge of Salesforce, Excel, and PowerPoint
- Experience planning or purchasing digital advertising is advantageous
- Legal authorization to work in the United States
- Ability to address any current or future need for U.S. work visa sponsorship
Benefits
- Medical and vision insurance premiums covered up to 100%
- Access to mental wellness support through Modern Health
- Flexible paid time off
- 15 paid holidays in 2026
- Three-day break around July 4
- A full week away from work for Thanksgiving
- No internal meetings on Fridays
- Competitive 401(k) plan
- Short- and long-term disability insurance
- Life insurance
- Additional benefits designed to support financial security
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