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Lead regional marketing campaigns, digital media, and franchisee events for Fix Network’s automotive service brands. Build brand awareness, customer traffic, loyalty, and community engagement across the United States.
विवरण
- Execute integrated regional marketing plans, campaigns, and events.
- Work with regional teams under national marketing guidance to implement and assess local marketing programs.
- Build and maintain relationships with strategic franchise partners.
- Serve as Fix Network’s regional Brand Ambassador by growing brand awareness, customer traffic, and loyalty.
- Develop and deliver marketing plans and campaigns.
- Support franchisees with corporate marketing guidance while representing their brands and businesses positively.
- Research local market conditions and customer needs, then translate findings into actionable programs.
- Track and report digital campaign performance against ROI and KPI targets.
- Plan and deliver in-store promotions, franchisee events, and community outreach activities.
- Partner with local teams to support B2B sales initiatives.
- Develop and manage marketing initiative budgets.
- Gather franchisee updates, stories, achievements, and testimonials for internal and social media communications.
- Review campaign results and refine strategies as needed.
- Keep accurate records of marketing activities and budgets.
- Maintain regular communication with cross-functional and national marketing teams.
- Track industry developments and competitor activity.
- Publish content and resources to the franchisee intranet.
- Support research, development, and design for brand-specific e-newsletters.
- Create engaging content for social media channels.
- Maintain tracking documents for franchisee implementation.
- Contribute to press releases and assist with media relations.
- Support franchisees with grand openings and community engagement initiatives.
- Complete additional duties as assigned.
आवश्यकताएँ
- Bachelor’s degree in Marketing, Business, or a related field.
- At least three years of experience supporting multiple brands in a multi-unit marketing role, preferably within a franchise environment.
- Strong knowledge of retail marketing and B2B strategies.
- Experience managing budgets and analyzing campaign performance.
- Strong project management, analytical, and data analysis capabilities.
- Excellent communication and interpersonal skills.
- Experience across traditional and digital media marketing.
- Proficiency with Microsoft Office applications.
- Experience using Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, and YouTube.
- Working knowledge of Google Analytics and other web, social, and digital analytics tools.
- Demonstrated success developing multichannel campaigns.
- Experience managing organic and paid media campaigns and producing SEO-optimized content.
- Proficiency with Adobe Creative Cloud, including InDesign, Illustrator, Photoshop, and Acrobat, plus other content development platforms preferred.
- Willingness and ability to travel.
- Commitment to diversity, equity, inclusion, and accessibility.
लाभ
- Equal employment opportunity.
- Reasonable accommodations throughout recruitment and employment.
- Travel is required.
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