Pear Tree.
Pear Tree.
Pear Tree. मेलबर्न में स्थापित एक ऑफशोर भर्ती और नियुक्ति सेवा कंपनी है, जो ऑस्ट्रेलिया, संयुक्त राज्य अमेरिका और यूनाइटेड किंगडम के व्यवसायों को मुख्य रूप से फिलीपींस में स्थित कुशल ऑफशोर पेशेवरों की मदद से टीमें बनाने में सहायता करती है। इसकी सेवाओं में उम्मीदवारों की तलाश, स्क्रीनिंग, कौशल आकलन, वीडियो साक्षात्कार और संदर्भ जांच सहित पूरी भर्ती प्रक्रिया शामिल है। Pear Tree. पेरोल, Employer of Record व्यवस्थाओं, अनुपालन और ऑनबोर्डिंग में भी सहायता करती है तथा छह महीने की प्रतिस्थापन गारंटी प्रदान करती है। कंपनी आईटी, बिक्री और मार्केटिंग, वित्त, क्रिएटिव, प्रशासन और संचालन जैसे क्षेत्रों में पदों के लिए भर्ती करती है। इसका प्रत्यक्ष नियुक्ति मॉडल एजेंसी के अतिरिक्त शुल्क को कम करने और व्यवसायों को उनके ऑफशोर प्रतिभाशाली कर्मचारियों से अधिक निकटता से जोड़ने के लिए बनाया गया है।

Digital Marketing Paid Media Specialist (Remote, Philippines)

Lead paid media campaigns, measurement, and attribution for an independent New Zealand promoter running more than 200 music events each year. Drive performance across Meta, Google, TikTok, and Snapchat.

विवरण

  • Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, Snapchat, and other relevant channels.
  • Shape the media mix for each event around its audience, location, genre, ticketing stage, and objectives.
  • Manage paid media budgets across multiple events and platforms.
  • Track and improve ROAS, CPA, CTR, conversions, and ticket sales.
  • Develop prospecting, retargeting, lookalike, and platform-specific audience strategies.
  • Direct A/B tests across creative, audiences, placements, and campaign structures.
  • Own tracking and attribution across all paid channels.
  • Implement, manage, and troubleshoot Meta Pixel/CAPI, Google Tag Manager, Google Analytics, TikTok Pixel, Snapchat Pixel, and related tools.
  • Verify that conversion events, ticketing journeys, and campaign attribution are configured accurately.
  • Collaborate with ticketing and digital partners to strengthen first-party data capture and audience tracking.
  • Resolve tracking issues so campaigns can optimize against dependable data.
  • Create reports, insights, and recommendations for the broader team.
  • Coordinate with Charles and the creative team on the assets and formats required for each platform.

आवश्यकताएँ

  • Extensive practical experience in paid media, tracking, and digital performance.
  • Strong proficiency with Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads.
  • Advanced experience implementing and managing pixels, conversion events, and tracking infrastructure.
  • Working expertise in Meta Pixel/CAPI, Google Analytics, Google Tag Manager, TikTok Pixel, and Snapchat Pixel.
  • Ability to diagnose tracking, attribution, and conversion problems.
  • Strong understanding of first-party data, audience segmentation, and retargeting.
  • Experience managing e-commerce or ticketing conversion funnels.
  • Thorough knowledge of ROAS, CPA, attribution, and performance reporting.
  • Ability to oversee multiple campaigns and budgets at the same time.
  • Confidence making independent optimization and budget decisions.
  • Strong understanding of the relationship between creative and campaign performance.
  • Clear communication and strong organizational skills.
  • Experience in music, events, ticketing, entertainment, or another fast-moving consumer sector is highly valuable.

लाभ

  • Monday-to-Friday schedule from 8:00 AM to 5:00 AM AEST.
  • Holidays follow company policy.

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