Zinnia hayot sug‘urtasi va annuitetlar sohasi uchun texnologik platformalarni ishlab chiqadi. Uning yechimlari sug‘urta kompaniyalariga mahsulotlarni loyihalash va bozorga chiqarish, ularni bir nechta kanallar orqali tarqatish hamda polislarni samaraliroq boshqarishda yordam berib, polisning butun hayotiy siklini qo‘llab-quvvatlaydi. Zinnia, shuningdek, iste’molchilarni sug‘urta mahsulotlari bilan bog‘laydigan va distribyutorlarga mijozlarning o‘zgarib borayotgan ehtiyojlariga javob berishda yordam beradigan marketplace imkoniyatlarini taqdim etadi. Kompaniya zamonaviy raqamli tajribalarni eski tizimlar uchun integratsiyalar bilan birlashtirib, sug‘urta kompaniyalari, maslahatchilar, distribyutorlar va polis egalari uchun operatsiyalarni soddalashtirish, sifatni yaxshilash va xatarlarni boshqarishga yordam beradi.
Paid Social Media Manager
Grow Policygenius, Zinnia’s insurance platform, through paid social, organic content, and influencer marketing. Lead campaign execution, analytics, and customer acquisition.
Tavsif
- Plan and optimize paid social campaigns from launch through performance review.
- Refine audience targeting, budgets, and creative assets.
- Run creative A/B tests and incrementality studies.
- Build and deliver influencer marketing campaigns.
- Source, recruit, negotiate with, and manage influencer partners.
- Track engagement, reach, traffic, leads, customer acquisition, and return on ad spend.
- Prepare performance reports and recommendations for leadership.
- Lead social media strategy and execution across major platforms.
- Create a social media roadmap tied to business and marketing goals.
- Find ways to increase brand awareness, engagement, customer acquisition, and advocacy.
- Advise the organization on social media trends and effective practices.
- Assess emerging channels, content formats, and technologies.
- Manage the content calendar across major social platforms.
- Produce written, visual, and video content.
- Coordinate campaigns and launches with internal stakeholders.
- Oversee community engagement and brand conversations.
- Work with external creative agencies and content, legal, and analytics teams.
- Keep messaging aligned with broader marketing plans and regulatory requirements.
Talablar
- Bachelor's degree or equivalent experience.
- At least five years of professional social media marketing experience.
- Experience managing paid social advertising and influencer marketing.
- Strong copywriting ability.
- Strong analytical skills.
- Strong organizational skills.
- Strong project management skills.
- Experience in insurance, financial services, or another regulated industry is preferred.
- Experience building an influencer marketing program from the ground up.
- Experience reviewing creative and copy with legal or compliance teams.
Imtiyozlar
- Health and dental insurance.
- Parental leave.
- 401(k) plan.
- Incentive or bonus opportunity.
- Tuition reimbursement.
- Career progression opportunities.
- Competitive compensation.
- Opportunity to collaborate with smart, creative professionals.