Zinnia develops technology platforms for the life insurance and annuities industry. Its solutions support the full policy lifecycle, helping carriers design and launch products, distribute them through multiple channels, and manage policies more efficiently. Zinnia also provides marketplace capabilities that connect consumers with insurance products and help distributors respond to changing customer needs. By combining modern digital experiences with integrations for legacy systems, the company helps carriers, advisors, distributors, and policyholders streamline operations, improve quality, and manage risk.
Paid Social Media Manager
Grow Policygenius, Zinnia’s insurance platform, through paid social, organic content, and influencer marketing. Lead campaign execution, analytics, and customer acquisition.
United States
New York$85,000 – $110,000 / year
HybridFull-timeMiddleSeniorEnglish RequiredSocial Media ManagerDescription
- Plan and optimize paid social campaigns from launch through performance review.
- Refine audience targeting, budgets, and creative assets.
- Run creative A/B tests and incrementality studies.
- Build and deliver influencer marketing campaigns.
- Source, recruit, negotiate with, and manage influencer partners.
- Track engagement, reach, traffic, leads, customer acquisition, and return on ad spend.
- Prepare performance reports and recommendations for leadership.
- Lead social media strategy and execution across major platforms.
- Create a social media roadmap tied to business and marketing goals.
- Find ways to increase brand awareness, engagement, customer acquisition, and advocacy.
- Advise the organization on social media trends and effective practices.
- Assess emerging channels, content formats, and technologies.
- Manage the content calendar across major social platforms.
- Produce written, visual, and video content.
- Coordinate campaigns and launches with internal stakeholders.
- Oversee community engagement and brand conversations.
- Work with external creative agencies and content, legal, and analytics teams.
- Keep messaging aligned with broader marketing plans and regulatory requirements.
Requirements
- Bachelor's degree or equivalent experience.
- At least five years of professional social media marketing experience.
- Experience managing paid social advertising and influencer marketing.
- Strong copywriting ability.
- Strong analytical skills.
- Strong organizational skills.
- Strong project management skills.
- Experience in insurance, financial services, or another regulated industry is preferred.
- Experience building an influencer marketing program from the ground up.
- Experience reviewing creative and copy with legal or compliance teams.
Benefits
- Health and dental insurance.
- Parental leave.
- 401(k) plan.
- Incentive or bonus opportunity.
- Tuition reimbursement.
- Career progression opportunities.
- Competitive compensation.
- Opportunity to collaborate with smart, creative professionals.