H
Horizon Connect @ Wall BCBSNJ najverjetneje predstavlja lokalni program ali pisarno, povezano z družbo Horizon Blue Cross Blue Shield of New Jersey. Povezan je s sektorjem zdravstvenega zavarovanja, pri čemer se očitno osredotoča na lokalno obveščanje in sodelovanje članov ter izvajalcev zdravstvenih storitev na območju kraja Wall v New Jerseyju. Javno dostopne informacije so omejene, zato profil odraža povezavo, navedeno v imenu organizacije, in ne širšega opisa samostojnega podjetja.
Remote Marketing Specialist at Horizon BCBSNJ
Develop go-to-market strategies and campaigns for Horizon BCBSNJ, a New Jersey health insurer. Support customer growth and retention, brand experience, and sales enablement.
Opis
- Help plan and deliver go-to-market strategies and marketing initiatives.
- Support customer acquisition and retention across individual and business segments.
- Help shape and refine the organization’s value proposition.
- Build content strategies and produce sales enablement materials.
- Lead campaigns for lead generation, customer engagement, and retention.
- Help develop go-to-market propositions for products and customer or market segments.
- Coordinate B2C direct marketing, advertising, promotions, events, collateral, website work, and related initiatives.
- Work with business partners on advertising, promotions, sponsorships, events, collateral, website work, and related initiatives.
- Manage campaign workflows, including preparing creative briefs and coordinating campaign requests.
- Secure campaign reviews and approvals from relevant business partners, with financial justification or ROI support.
- Serve as the agency contact for multichannel advertising and marketing campaigns.
- Apply market research and consumer insights to marketing and brand experience strategies.
- Assist the Marketing Manager in overseeing advertising and marketing budgets.
- Complete other duties as assigned.
Zahteve
- High school diploma or GED required.
- Bachelor’s degree preferred; relevant experience may substitute.
- At least 5–8 years of professional experience in social marketing, advertising, social media, or project management.
- Experience managing clients and agency relationships.
- Experience working with senior management is a plus.
- Proficiency with computers and Windows-based software, including Microsoft Word, Excel, and PowerPoint.
- Ability to collaborate effectively with a team.
- Professional and ethical conduct in keeping with company standards.
- Commitment to ongoing personal and professional development.
- Strong time management and ability to handle competing priorities while delivering accurate work on time.
- Ability to work independently, use sound judgment, and solve problems effectively.
- Ability to learn quickly and apply new knowledge in different situations.
- Flexibility to adapt as needed.
- Ability to present information effectively, including in public presentations.
- Ability to make decisions with limited direction and work as a self-starting, team-oriented contributor across functions.
- Strong business development, relationship-building, and networking skills.
- Ability to share professional insights and expertise to strengthen critical thinking across the business.
- Horizon BCBSNJ employees must reside in New Jersey, New York, Pennsylvania, Connecticut, or Delaware.
Ugodnosti
- Comprehensive medical, dental, and vision coverage
- Retirement plans
- Generous paid time off
- Incentive plans
- Wellness programs
- Paid volunteer time off
- Tuition reimbursement