HighTechLending, Inc. je ponudnik potrošniških hipotekarnih posojil, ki deluje na področju financ in nepremičnin. Njegove storitve stanovanjskega financiranja vključujejo hipotekarna posojila za prebivalstvo, refinanciranje, povratne hipoteke in EquitySelect, prilagodljivo kreditno linijo, zavarovano z vrednostjo nepremičnine. Podjetje ponuja tudi spletna orodja za pregled ocen posojil, upravljanje plačil ter dostop do informacij o posojilih in licenciranju.
Remote Digital Marketing Director, Lead Generation
Lead SEO, paid search, analytics, and conversion optimization for HighTechLending, turning digital campaigns into qualified leads, applications, and funded loans.
Združene države Amerike105.000 $ – 145.000 $ / leto
Na daljavoPolni delovni časSeniorZahtevani Jezik: angleščinaDigitalno trženjeOpis
- Shape digital marketing strategy to attract qualified leads and drive business results.
- Manage campaigns across the funnel, from initial clicks through leads, applications, and conversions.
- Track lead volume and quality, conversion rates, acquisition costs, and other performance metrics.
- Find ways to strengthen lead generation and improve marketing efficiency.
- Plan SEO initiatives, research keywords, and optimize website content and landing pages.
- Oversee paid search, including Google Ads, and develop keyword plans, ad copy, and campaign structures.
- Manage budgets and monitor cost per lead and conversion rates; test campaigns to improve results and return on ad spend.
- Review website and landing-page performance, then make changes to lift conversions.
- Test headlines, forms, calls to action, page layouts, and user flows.
- Plan and run A/B and split tests across pages, messaging, forms, calls to action, and other elements.
- Find and address points where prospects leave the funnel.
- Use Google Analytics/GA4, ad platforms, and other tools to assess campaigns and track progression from lead to application and funded loan.
- Create and maintain reports on digital marketing KPIs, including spend, cost per lead, lead quality, applications, and funded-loan conversion rates.
- Analyze conversion data and recommend performance improvements.
- Share campaign results and show how marketing activity relates to revenue and funded loans.
Zahteve
- Bring at least five years of hands-on digital marketing experience, focused on lead generation and performance marketing.
- Demonstrate a track record of generating digital leads and improving their quality.
- Have practical experience with SEO, SEM and paid search (including Google Ads), Google Analytics/GA4, Meta or other social advertising, and keyword strategy.
- Have experience evaluating and improving landing pages to increase conversions.
- Have experience with A/B testing and conversion-rate optimization.
- Use metrics confidently, interpret data, and translate findings into better performance.
- Work independently, set priorities, and own projects from strategy through execution.
- Bring experience in financial services, mortgage, lending, or another regulated industry.