Nestle este o companie multinațională elvețiană din domeniul alimentelor și băuturilor, cu un portofoliu extins care include cafea, apă îmbuteliată, produse lactate, alimentație pentru sugari, produse de cofetărie, alimente congelate și produse pentru îngrijirea animalelor de companie. Produsele sale ajung la consumatori din întreaga lume prin canalele de retail și de servicii alimentare, susținute de operațiuni de producție și lanțuri de aprovizionare de amploare. Pe un agregator de locuri de muncă, profilul Nestle este relevant pentru candidații care explorează oportunități în domeniul alimentelor și băuturilor, al producției și al logisticii, precum și pentru roluri asociate inițiativelor de nutriție, sănătate și bunăstare.
Trade Marketing Executive – Petaling Jaya, Malaysia
Trade Marketing Executive shaping shopper-led strategies for Nestlé’s food and beverage categories in Malaysia. The role covers promotions, product launches, channel planning, and market-share growth in an onsite position.
Descriere
- Set the category agenda across trade channels to support sustainable category growth and profitable market-share gains
- Create persuasive shopper insights and stories that inform competitive category strategies across channels
- Contribute to the ICP process by identifying priority opportunities and consolidating the overall category ICP
- Deliver category and sub-category growth initiatives in line with promotion and pricing strategies through the MOR platform
- Implement omnichannel priorities and develop tailored category channel plans with Channel Managers
- Prepare briefs with Marketing and partner with Shopper Activation and Space Planning on in-store solutions
- Reconcile TTS investment plans with actual category spending
- Address performance gaps against objectives and advance SRM implementation with the sales team
- Plan and execute new-product trade launches, including listing materials, planograms, distribution, and visibility touchpoints
- Support customized promotions informed by shopper insights and market understanding
- Evaluate and recommend promotional opportunities for Nestlé categories and brands
- Follow all company principles and policies
Cerințe
- Bachelor’s degree
- At least five years of experience in trade marketing or marketing, including sales experience
- Strong functional expertise and leadership ability
- Demonstrated success in customer-facing roles, including key-account work
- Understanding of customers and the sales process
Beneficii
- Make a measurable impact in local and global markets
- Access opportunities for professional and personal development
- Benefit from Nestlé’s career development and empowerment opportunities