Nestle एक स्विस बहुराष्ट्रीय खाद्य और पेय कंपनी है, जिसका व्यापक उत्पाद पोर्टफोलियो कॉफी, बोतलबंद पानी, डेयरी उत्पादों, शिशु पोषण, कन्फेक्शनरी, फ्रोजन खाद्य पदार्थों और पालतू जानवरों की देखभाल तक फैला हुआ है। इसके उत्पाद खुदरा और खाद्य सेवा चैनलों के माध्यम से दुनिया भर के उपभोक्ताओं तक पहुँचते हैं, जिन्हें बड़े पैमाने पर विनिर्माण और आपूर्ति-श्रृंखला संचालन का समर्थन प्राप्त है। नौकरी एग्रीगेटर पर Nestle की प्रोफ़ाइल उन उम्मीदवारों के लिए प्रासंगिक है जो खाद्य और पेय, विनिर्माण और लॉजिस्टिक्स के साथ-साथ पोषण, स्वास्थ्य और कल्याण पहलों से जुड़े अवसर तलाश रहे हैं।
Trade Marketing Executive – Petaling Jaya, Malaysia
Trade Marketing Executive shaping shopper-led strategies for Nestlé’s food and beverage categories in Malaysia. The role covers promotions, product launches, channel planning, and market-share growth in an onsite position.
विवरण
- Set the category agenda across trade channels to support sustainable category growth and profitable market-share gains
- Create persuasive shopper insights and stories that inform competitive category strategies across channels
- Contribute to the ICP process by identifying priority opportunities and consolidating the overall category ICP
- Deliver category and sub-category growth initiatives in line with promotion and pricing strategies through the MOR platform
- Implement omnichannel priorities and develop tailored category channel plans with Channel Managers
- Prepare briefs with Marketing and partner with Shopper Activation and Space Planning on in-store solutions
- Reconcile TTS investment plans with actual category spending
- Address performance gaps against objectives and advance SRM implementation with the sales team
- Plan and execute new-product trade launches, including listing materials, planograms, distribution, and visibility touchpoints
- Support customized promotions informed by shopper insights and market understanding
- Evaluate and recommend promotional opportunities for Nestlé categories and brands
- Follow all company principles and policies
आवश्यकताएँ
- Bachelor’s degree
- At least five years of experience in trade marketing or marketing, including sales experience
- Strong functional expertise and leadership ability
- Demonstrated success in customer-facing roles, including key-account work
- Understanding of customers and the sales process
लाभ
- Make a measurable impact in local and global markets
- Access opportunities for professional and personal development
- Benefit from Nestlé’s career development and empowerment opportunities