Adbaker GmbH
Adbaker GmbH
Adbaker GmbH este o agenție europeană de marketing de performanță pe rețelele sociale, axată pe TikTok și publicitatea pe platformele sociale. Echipa colaborează cu branduri emergente și companii consacrate pentru a le ajuta să își folosească mai eficient bugetele de publicitate, combinând consultanța, îndrumarea și strategia de marketing. Activitatea sa se află la intersecția dintre publicitatea digitală, comerțul electronic și marketing.

Senior Performance Marketing Manager, Paid Social

Lead Meta and TikTok campaigns with six- to seven-figure budgets, building profitable eCommerce growth for ADBAKER’s brand clients. Use full-funnel analysis and creative testing to improve performance and scale campaigns.

Descriere

  • Manage paid social accounts for a portfolio of brands.
  • Oversee advertising budgets in the six- to seven-figure range, prioritizing profitable growth.
  • Build data-led strategies to increase revenue, ROAS, and other full-funnel KPIs.
  • Plan, run, and optimize campaigns across Meta and TikTok.
  • Create campaign setups that deliver immediate results and support sustainable scale.
  • Analyze campaign, funnel, and shop data in depth, including conversion rates, CAC, and MER.
  • Turn findings into practical improvements to creative, targeting, and budget allocation.
  • Build and assess reports with tools such as DatAds.
  • Partner with clients and advise them on performance, tracking, and eCommerce.
  • Present strategies and evidence-based recommendations in meetings.
  • Work with the Creative Team to write briefs grounded in testable hypotheses.
  • Align creative work with performance targets and customer funnel stages.
  • Test new approaches methodically, expand successful initiatives, and keep strategies evolving.

Cerințe

  • Demonstrated performance marketing experience with Meta and TikTok.
  • Experience overseeing paid social budgets in the six- to seven-figure range.
  • Experience running conversion-focused campaigns and pursuing profitable growth.
  • Experience planning, managing, and scaling campaigns on Facebook and Instagram, and ideally TikTok.
  • Experience with conversion and sales campaigns.
  • A strongly data-led approach to work.
  • Knowledge of tracking, attribution, KPI analysis, and reporting.
  • Familiarity with common analytics tools and attribution models.
  • Understanding of how creative affects performance marketing.
  • Ability to form data-based hypotheses and engage audiences throughout the customer journey.
  • Confidence and professionalism in client-facing situations.
  • Ability to explain complex relationships clearly.
  • Clear communication and reasoning grounded in numbers.
  • Strong technical understanding and analytical thinking.
  • A strong grasp of business impact in eCommerce.

Beneficii

  • Permanent employment contract.
  • 30 days of paid leave.
  • KVB JobTicket.
  • Urban Sports Club membership.
  • Bicycles.
  • Fitness studio.
  • Hot lunch.
  • Healthy snack bar.
  • Free drinks and ADBAKER coffee.
  • Gaming area.
  • Modern technical equipment featuring the latest Apple products.
  • Fully equipped in-house Creative Loft studio with cameras, accessories, sound equipment, and lighting for shoots and productions.
  • Monthly team events.
  • Dynamic team with a hands-on approach that values initiative and ownership.
  • 450 m² loft office with a relaxed working environment.

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