Power Digital Marketing este o companie de marketing pentru creștere susținută de tehnologie, care oferă servicii brandurilor prin combinarea forței datelor, tehnologiei și inteligenței umane. Activitatea sa include consultanță strategică, campanii creative, analiză inteligentă a datelor, planificare media și alte servicii de marketing digital concepute pentru a sprijini parcursul clientului, de la atragere până la dezvoltare. Compania pune accent pe luarea transparentă a deciziilor bazate pe dovezi și pe utilizarea tehnologiilor avansate pentru a ajuta clienții să își îmbunătățească performanța și să concureze pe piețe exigente.
Senior Paid Advertising Strategist, Ecommerce (Remote - Colombia)
Lead paid media strategy, optimization, and measurement for ecommerce brands at Power Digital Marketing. Mentor team members and use AI-enabled tools to support measurable growth.
Descriere
- Direct performance marketing strategy and execution across major client accounts
- Perform detailed quality assurance to reduce errors that could affect client revenue
- Monitor budget pacing and recommend adjustments when needed
- Develop proactive strategic recommendations across assigned advertising channels
- Analyze campaign data and client-approved sources of truth to produce actionable insights
- Maintain client testing roadmaps and manage next steps for experimentation
- Apply advanced expertise in attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel best practices
- Sustain clear, high-quality communication with clients and internal teams
- Lead strategic discussions on media buying, performance opportunities, and optimization plans
- Escalate performance concerns and separate ordinary fluctuations from material account risks
- Act as a strategic leader across department and account teams
- Prepare paid advertising product appraisals for prospective business when required
- Coach junior team members and contribute to team ceremonies
- Implement recommendations from the Power Circuit solutions roadmap
- Use AI technologies and integrate Power Digital’s Nova ecosystem tools and methodologies
Cerințe
- Bring 4–5 years of digital marketing experience, including at least 3 years in an agency environment
- Have at least 3–4 years of hands-on experience across two or more paid advertising channels
- Work with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other paid advertising platforms
- Understand bid optimization, keyword research, ad copy development, campaign strategy, and ongoing optimization
- Use Google Workspace and Microsoft Office applications proficiently
- Demonstrate proficiency with Google Analytics
- Possess expert knowledge of funnel marketing and the role of paid media within it
- Translate marketing data into meaningful insights
- Communicate effectively in writing and conversation
- Manage projects and stay highly organized
- Work independently with strong motivation to succeed
- Build effective interpersonal relationships
- Present and communicate confidently with clients
- Show a strong work ethic and the ability to learn quickly and independently
- Seek a long-term relationship with a growing company
- Be dependable, self-directed, energetic, positive, organized, and effective at managing time