Power Digital Marketing is a tech-enabled growth marketing firm serving brands through the combined strengths of data, technology, and human intelligence. Its work spans strategic consulting, creative campaigns, data intelligence, media planning, and other digital marketing services designed to support the customer journey from acquisition through growth. The company emphasizes transparent, evidence-based decision-making and advanced technology to help clients improve business performance and compete in demanding markets.
Senior Paid Advertising Strategist, Ecommerce (Remote - Colombia)
Lead paid media strategy, optimization, and measurement for ecommerce brands at Power Digital Marketing. Mentor team members and use AI-enabled tools to support measurable growth.
Description
- Direct performance marketing strategy and execution across major client accounts
- Perform detailed quality assurance to reduce errors that could affect client revenue
- Monitor budget pacing and recommend adjustments when needed
- Develop proactive strategic recommendations across assigned advertising channels
- Analyze campaign data and client-approved sources of truth to produce actionable insights
- Maintain client testing roadmaps and manage next steps for experimentation
- Apply advanced expertise in attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel best practices
- Sustain clear, high-quality communication with clients and internal teams
- Lead strategic discussions on media buying, performance opportunities, and optimization plans
- Escalate performance concerns and separate ordinary fluctuations from material account risks
- Act as a strategic leader across department and account teams
- Prepare paid advertising product appraisals for prospective business when required
- Coach junior team members and contribute to team ceremonies
- Implement recommendations from the Power Circuit solutions roadmap
- Use AI technologies and integrate Power Digital’s Nova ecosystem tools and methodologies
Requirements
- Bring 4–5 years of digital marketing experience, including at least 3 years in an agency environment
- Have at least 3–4 years of hands-on experience across two or more paid advertising channels
- Work with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other paid advertising platforms
- Understand bid optimization, keyword research, ad copy development, campaign strategy, and ongoing optimization
- Use Google Workspace and Microsoft Office applications proficiently
- Demonstrate proficiency with Google Analytics
- Possess expert knowledge of funnel marketing and the role of paid media within it
- Translate marketing data into meaningful insights
- Communicate effectively in writing and conversation
- Manage projects and stay highly organized
- Work independently with strong motivation to succeed
- Build effective interpersonal relationships
- Present and communicate confidently with clients
- Show a strong work ethic and the ability to learn quickly and independently
- Seek a long-term relationship with a growing company
- Be dependable, self-directed, energetic, positive, organized, and effective at managing time