Power Digital Marketing एक प्रौद्योगिकी-सक्षम ग्रोथ मार्केटिंग फर्म है, जो डेटा, प्रौद्योगिकी और मानवीय बुद्धिमत्ता की संयुक्त शक्ति के माध्यम से ब्रांड्स की सेवा करती है। इसका कार्य रणनीतिक परामर्श, क्रिएटिव अभियानों, डेटा इंटेलिजेंस, मीडिया प्लानिंग और अन्य डिजिटल मार्केटिंग सेवाओं तक फैला है, जिन्हें ग्राहक को आकर्षित करने से लेकर विकास तक की पूरी यात्रा में सहायता देने के लिए तैयार किया गया है। कंपनी पारदर्शी, साक्ष्य-आधारित निर्णय लेने और उन्नत प्रौद्योगिकी पर जोर देती है, ताकि ग्राहक अपने व्यावसायिक प्रदर्शन में सुधार कर सकें और चुनौतीपूर्ण बाजारों में प्रतिस्पर्धा कर सकें।
Senior Paid Advertising Strategist, Ecommerce (Remote - Colombia)
Lead paid media strategy, optimization, and measurement for ecommerce brands at Power Digital Marketing. Mentor team members and use AI-enabled tools to support measurable growth.
विवरण
- Direct performance marketing strategy and execution across major client accounts
- Perform detailed quality assurance to reduce errors that could affect client revenue
- Monitor budget pacing and recommend adjustments when needed
- Develop proactive strategic recommendations across assigned advertising channels
- Analyze campaign data and client-approved sources of truth to produce actionable insights
- Maintain client testing roadmaps and manage next steps for experimentation
- Apply advanced expertise in attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel best practices
- Sustain clear, high-quality communication with clients and internal teams
- Lead strategic discussions on media buying, performance opportunities, and optimization plans
- Escalate performance concerns and separate ordinary fluctuations from material account risks
- Act as a strategic leader across department and account teams
- Prepare paid advertising product appraisals for prospective business when required
- Coach junior team members and contribute to team ceremonies
- Implement recommendations from the Power Circuit solutions roadmap
- Use AI technologies and integrate Power Digital’s Nova ecosystem tools and methodologies
आवश्यकताएँ
- Bring 4–5 years of digital marketing experience, including at least 3 years in an agency environment
- Have at least 3–4 years of hands-on experience across two or more paid advertising channels
- Work with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other paid advertising platforms
- Understand bid optimization, keyword research, ad copy development, campaign strategy, and ongoing optimization
- Use Google Workspace and Microsoft Office applications proficiently
- Demonstrate proficiency with Google Analytics
- Possess expert knowledge of funnel marketing and the role of paid media within it
- Translate marketing data into meaningful insights
- Communicate effectively in writing and conversation
- Manage projects and stay highly organized
- Work independently with strong motivation to succeed
- Build effective interpersonal relationships
- Present and communicate confidently with clients
- Show a strong work ethic and the ability to learn quickly and independently
- Seek a long-term relationship with a growing company
- Be dependable, self-directed, energetic, positive, organized, and effective at managing time