Coinbase operează o platformă de criptomonede care le permite persoanelor fizice și instituțiilor să cumpere, să vândă și să tranzacționeze active digitale, inclusiv Bitcoin și Ethereum. Oferta sa include instrumente avansate de tranzacționare, servicii pentru instituții, un portofel cu custodie proprie, funcții de staking și recompense, carduri pentru cheltuieli în criptomonede și API-uri pentru dezvoltatori care construiesc aplicații onchain. Compania activează în domeniile criptomonedelor și finanțelor, punând accent pe accesul securizat la economia în evoluție a activelor digitale.
Senior Marketing Manager, Brand Strategy - Coinbase (Remote, United States)
Lead Coinbase’s brand and product strategy across go-to-market initiatives, products, partnerships, and customer experience. Help create a consistent brand expression that supports the company’s mission to increase economic freedom.
Statele Unite ale Americii205.785 $ – 242.100 $ / an
RemoteNormă întreagăSeniorLimbă Obligatorie: englezăManager de brandDescriere
- Bridge the gap between Coinbase’s brand promise and customer experience across go-to-market, product, and customer experience touchpoints
- Define how the brand influences the way Coinbase develops, launches, and presents its work across the company
- Develop creative go-to-market strategies for product and partnership initiatives
- Partner with Product Marketing and Partnerships teams to shape work from strategic briefs
- Embed brand and product strategy into upstream product and partnership decisions
- Strengthen brand consistency across Coinbase’s brand and product work
Cerințe
- Experience developing internal brand and product strategy in an in-house or agency environment
- Background shaping go-to-market strategy
- Experience extending a brand across an organization beyond the marketing function
- Excellent persuasive writing ability
- Comfort partnering with Insights teams to develop research and apply findings to business problems
- Commitment to using generative AI responsibly with human oversight
- Ability to incorporate generative AI tools and copilots, including LibreChat, Gemini, and Glean, into daily workflows
- Willingness to continue learning as generative AI capabilities evolve
- Ability to apply human-in-the-loop practices to produce business-ready work while improving efficiency, cost, and quality
Beneficii
- Eligibility for equity
- Eligibility for bonuses
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) plan
- Quarterly in-person working sessions, known as “surges”
- Reasonable accommodations for people with disabilities
- Free compatible screen reader for applicants who require screen-reading technology