Coinbase एक क्रिप्टोकरेंसी प्लेटफ़ॉर्म संचालित करता है, जहाँ व्यक्ति और संस्थान Bitcoin और Ethereum जैसी डिजिटल परिसंपत्तियों को खरीद, बेच और ट्रेड कर सकते हैं। इसके उत्पादों में उन्नत ट्रेडिंग टूल, संस्थागत सेवाएँ, सेल्फ-कस्टडी वॉलेट, स्टेकिंग और रिवॉर्ड सुविधाएँ, क्रिप्टो खर्च करने वाले कार्ड और ऑनचेन एप्लिकेशन बनाने के लिए डेवलपर API शामिल हैं। कंपनी क्रिप्टो और वित्त के क्षेत्र में काम करती है और लगातार विकसित हो रही डिजिटल-एसेट अर्थव्यवस्था तक सुरक्षित पहुँच पर ध्यान केंद्रित करती है।
Senior Marketing Manager, Brand Strategy - Coinbase (Remote, United States)
Lead Coinbase’s brand and product strategy across go-to-market initiatives, products, partnerships, and customer experience. Help create a consistent brand expression that supports the company’s mission to increase economic freedom.
विवरण
- Bridge the gap between Coinbase’s brand promise and customer experience across go-to-market, product, and customer experience touchpoints
- Define how the brand influences the way Coinbase develops, launches, and presents its work across the company
- Develop creative go-to-market strategies for product and partnership initiatives
- Partner with Product Marketing and Partnerships teams to shape work from strategic briefs
- Embed brand and product strategy into upstream product and partnership decisions
- Strengthen brand consistency across Coinbase’s brand and product work
आवश्यकताएँ
- Experience developing internal brand and product strategy in an in-house or agency environment
- Background shaping go-to-market strategy
- Experience extending a brand across an organization beyond the marketing function
- Excellent persuasive writing ability
- Comfort partnering with Insights teams to develop research and apply findings to business problems
- Commitment to using generative AI responsibly with human oversight
- Ability to incorporate generative AI tools and copilots, including LibreChat, Gemini, and Glean, into daily workflows
- Willingness to continue learning as generative AI capabilities evolve
- Ability to apply human-in-the-loop practices to produce business-ready work while improving efficiency, cost, and quality
लाभ
- Eligibility for equity
- Eligibility for bonuses
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) plan
- Quarterly in-person working sessions, known as “surges”
- Reasonable accommodations for people with disabilities
- Free compatible screen reader for applicants who require screen-reading technology