„Coinbase“ valdo kriptovaliutų platformą, kurioje privatūs asmenys ir institucijos gali pirkti, parduoti ir prekiauti skaitmeniniu turtu, įskaitant bitkoinus ir eterius. Jos paslaugos apima pažangius prekybos įrankius, instituciniams klientams skirtas paslaugas, savarankiškai valdomą piniginę, steikingo ir atlygių funkcijas, kriptovaliutoms leisti skirtas mokėjimo korteles bei kūrėjams skirtas API, skirtas onchain programėlėms kurti. Įmonė dirba kriptovaliutų ir finansų srityse, daugiausia dėmesio skirdama saugiai prieigai prie besivystančios skaitmeninio turto ekonomikos.
Senior Marketing Manager, Brand Strategy - Coinbase (Remote, United States)
Lead Coinbase’s brand and product strategy across go-to-market initiatives, products, partnerships, and customer experience. Help create a consistent brand expression that supports the company’s mission to increase economic freedom.
Jungtinės Valstijos205 785 $ – 242 100 $ / metai
NuotolinisVisas etatasVyresnysis specialistasPrivaloma Kalba: anglųPrekės ženklo vadovasAprašymas
- Bridge the gap between Coinbase’s brand promise and customer experience across go-to-market, product, and customer experience touchpoints
- Define how the brand influences the way Coinbase develops, launches, and presents its work across the company
- Develop creative go-to-market strategies for product and partnership initiatives
- Partner with Product Marketing and Partnerships teams to shape work from strategic briefs
- Embed brand and product strategy into upstream product and partnership decisions
- Strengthen brand consistency across Coinbase’s brand and product work
Reikalavimai
- Experience developing internal brand and product strategy in an in-house or agency environment
- Background shaping go-to-market strategy
- Experience extending a brand across an organization beyond the marketing function
- Excellent persuasive writing ability
- Comfort partnering with Insights teams to develop research and apply findings to business problems
- Commitment to using generative AI responsibly with human oversight
- Ability to incorporate generative AI tools and copilots, including LibreChat, Gemini, and Glean, into daily workflows
- Willingness to continue learning as generative AI capabilities evolve
- Ability to apply human-in-the-loop practices to produce business-ready work while improving efficiency, cost, and quality
Privalumai
- Eligibility for equity
- Eligibility for bonuses
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) plan
- Quarterly in-person working sessions, known as “surges”
- Reasonable accommodations for people with disabilities
- Free compatible screen reader for applicants who require screen-reading technology