M-Files dezvoltă soluții SaaS pentru automatizarea activităților bazate pe cunoaștere, cu accent pe gestionarea documentelor, automatizarea fluxurilor de lucru și colaborarea asupra conținutului. Platforma sa pentru companii ajută organizațiile să își organizeze și să își gestioneze conținutul, susținând în același timp productivitatea, conformitatea și securitatea în operațiunile bazate pe cunoaștere. M-Files se conectează și la instrumente utilizate pe scară largă, precum Microsoft 365, Google Workspace și Salesforce, și oferă soluții adaptate diferitelor industrii.
Senior Marketing Analytics Manager
Lead marketing analytics for M-Files’ document management platform, connecting campaign performance to pipeline and revenue. Own attribution, experimentation, reporting, and recommendations for global marketing investment.
Descriere
- Build a cross-channel scorecard linked to Salesforce pipeline and revenue.
- Track leads and opportunities back to the channels that generated them.
- Manage GA4, Google Tag Manager, Google Ads, and LinkedIn conversion tracking.
- Measure paid and organic search performance, including SEO and AI search visibility.
- Report funnel conversion from first visit to closed-won, segmented by channel, region, and industry.
- Check Dreamdata multi-touch attribution against actual business results.
- Plan and evaluate tests across ads, offers, landing pages, and audiences.
- Model how budget choices affect pipeline and recommend investment allocation.
- Run regular performance reviews with marketing and sales leaders across North America, EMEA, and the Nordics.
Cerințe
- At least five years of marketing or revenue analytics experience, preferably in B2B SaaS.
- Strong Salesforce reporting skills, including campaign and lead-source data.
- Extensive knowledge of GA4, Google Tag Manager, and advertising platform conversion tracking.
- Experience with HubSpot and a multi-touch attribution platform such as Dreamdata.
- Strong SQL and Power BI skills; Microsoft Fabric experience is a plus.
- Working knowledge of SEO tools such as Semrush.
- Strong skills in experiment design and statistics.
- Careful about validating figures before sharing them.
- Clear communicator who can explain complex findings simply.
Beneficii
- Flexible remote work and support for work-life balance.
- 10 paid holidays each year.
- Unlimited paid time off.
- 401(k) match covering 25% of employee contributions, up to the IRS maximum.
- Health coverage options, including PPO and HDHP/HSA plans.
- Dental coverage.
- Vision coverage.
- Life insurance equal to one year of salary.
- Short-term disability coverage paid by the employer.
- Long-term disability coverage paid by the employer.
- Flexible Spending Plan for medical and dependent-care expenses.