M-Files develops SaaS solutions for knowledge work automation, with a focus on document management, workflow automation, and content collaboration. Its enterprise platform helps organizations organize and manage content while supporting productivity, compliance, and security across knowledge-based operations. M-Files also connects with widely used tools such as Microsoft 365, Google Workspace, and Salesforce, and provides solutions tailored to different industries.
Senior Marketing Analytics Manager
Lead marketing analytics for M-Files’ document management platform, connecting campaign performance to pipeline and revenue. Own attribution, experimentation, reporting, and recommendations for global marketing investment.
Description
- Build a cross-channel scorecard linked to Salesforce pipeline and revenue.
- Track leads and opportunities back to the channels that generated them.
- Manage GA4, Google Tag Manager, Google Ads, and LinkedIn conversion tracking.
- Measure paid and organic search performance, including SEO and AI search visibility.
- Report funnel conversion from first visit to closed-won, segmented by channel, region, and industry.
- Check Dreamdata multi-touch attribution against actual business results.
- Plan and evaluate tests across ads, offers, landing pages, and audiences.
- Model how budget choices affect pipeline and recommend investment allocation.
- Run regular performance reviews with marketing and sales leaders across North America, EMEA, and the Nordics.
Requirements
- At least five years of marketing or revenue analytics experience, preferably in B2B SaaS.
- Strong Salesforce reporting skills, including campaign and lead-source data.
- Extensive knowledge of GA4, Google Tag Manager, and advertising platform conversion tracking.
- Experience with HubSpot and a multi-touch attribution platform such as Dreamdata.
- Strong SQL and Power BI skills; Microsoft Fabric experience is a plus.
- Working knowledge of SEO tools such as Semrush.
- Strong skills in experiment design and statistics.
- Careful about validating figures before sharing them.
- Clear communicator who can explain complex findings simply.
Benefits
- Flexible remote work and support for work-life balance.
- 10 paid holidays each year.
- Unlimited paid time off.
- 401(k) match covering 25% of employee contributions, up to the IRS maximum.
- Health coverage options, including PPO and HDHP/HSA plans.
- Dental coverage.
- Vision coverage.
- Life insurance equal to one year of salary.
- Short-term disability coverage paid by the employer.
- Long-term disability coverage paid by the employer.
- Flexible Spending Plan for medical and dependent-care expenses.