Sky Betting & Gaming este un operator britanic de pariuri pentru consumatori și jocuri online, parte din Flutter UK & Ireland și din grupul mai larg Flutter Entertainment. Compania oferă experiențe de pariuri și jocuri prin platforme digitale, inclusiv site-uri web și aplicații mobile, și își desfășoară activitatea din Leeds. Activitatea sa se concentrează pe experiența clienților și pe jocul responsabil, în cadrul unei afaceri de divertisment B2C care deservește milioane de clienți.
Senior Manager, Content Amplification
Lead paid amplification of sports, casino, and app content, scaling organic and creator work through paid social and programmatic media. Focus on efficient reach, awareness, and share of voice.
Descriere
- Lead paid amplification for organic content and creator work.
- Boost content across owned, creator, and aggregate accounts, prioritizing posts with organic traction.
- Develop and run a programmatic amplification engine guided by real-time performance thresholds.
- Manage the boosting budget and forecast spend against the content calendar and timely opportunities.
- Favor CPM-based media buys to maximize efficient reach and brand exposure.
- Allocate amplification spend and reporting between Fanatics Sports & Casino and Fanatics App.
- Track reach, non-follower reach, engagement, share of voice, CPM efficiency, unaided awareness, and brand favorability lift.
- Keep amplification distinct from conversion-focused Performance Media.
- Coordinate with Performance Media on shared paid social and CTV/OLV platforms.
- Work with Creator & Talent on amplification support and performance thresholds.
Cerințe
- Bring at least four years of experience buying paid social or programmatic media.
- Have direct experience with CPM buying for reach and awareness, rather than performance or direct response.
- Have built or operated a programmatic, rules-based amplification engine triggered by performance thresholds.
- Understand reach, non-follower reach, engagement, and share of voice as key success measures.
- Be comfortable being assessed on CPM efficiency instead of CPA or CPC.
- Have managed a paid media budget and forecast spend against a content calendar.
- Know when to flag CPA-, CPC-, or revenue-share-based deals for Performance Media.
- Experience in sports, betting, gaming, or a similarly fast-paced consumer category is a plus.
Beneficii
- Full-time role with base salary and bonus.
- Benefits details are available at https://benefitsatfanatics.com/.
- The role may include Launching into Better: LIVE, a multi-day onboarding and cultural immersion program in New York City.
- In-person interviews and onboarding may be part of the process, depending on the role and location.