Nestle este o companie multinațională elvețiană din domeniul alimentelor și băuturilor, cu un portofoliu extins care include cafea, apă îmbuteliată, produse lactate, alimentație pentru sugari, produse de cofetărie, alimente congelate și produse pentru îngrijirea animalelor de companie. Produsele sale ajung la consumatori din întreaga lume prin canalele de retail și de servicii alimentare, susținute de operațiuni de producție și lanțuri de aprovizionare de amploare. Pe un agregator de locuri de muncă, profilul Nestle este relevant pentru candidații care explorează oportunități în domeniul alimentelor și băuturilor, al producției și al logisticii, precum și pentru roluri asociate inițiativelor de nutriție, sănătate și bunăstare.
Performance Marketing Manager, Nespresso Nordic – Stockholm
Lead Nespresso’s Nordic digital acquisition strategy from Stockholm, driving profitable growth across performance channels. Own agency leadership, analytics, reporting, budgeting, and optimization for the premium coffee brand.
Descriere
- Shape and deliver the Nordic acquisition plan across priority digital performance channels
- Increase qualified traffic, customer acquisition, retention, and sales growth
- Turn business goals into practical channel strategies and investment priorities
- Spot growth opportunities through market trends, customer behaviour, and competitor analysis
- Set direction for Paid Search, SEO, Affiliate Marketing, always-on Paid Social, and emerging performance channels
- Continuously optimize campaigns, audiences, and customer journeys
- Bring paid and organic activity together within a unified performance view
- Manage performance agencies day to day, with clear accountability and expectations
- Oversee campaign planning, launches, optimization, budgeting, phasing, and reporting
- Own end-to-end performance reporting and analysis
- Build dashboards and reporting frameworks with GA4, Data Studio, SA360, and related tools
- Synthesize media, commercial, and customer data into actionable business insights
- Present complex findings as clear recommendations for specialist and senior stakeholders
- Create KPI frameworks that link channel performance with business outcomes
- Manage budget planning, phasing, tracking, reallocations, forecasting, scenario planning, and growth modelling
- Partner with E-Commerce, Commercial, Trade, Finance, B2B, Nordic-market teams, and Nespresso HQ
Cerințe
- At least five years of experience in performance marketing or digital acquisition
- Practical experience managing paid search and SEM campaigns
- Hands-on experience with paid social, digital media, and affiliate marketing is advantageous
- Strong analytical and problem-solving skills
- Background in dashboard development and performance analysis
- Ability to convert data into clear, commercially relevant recommendations
- Experience using GA4, SA360, Data Studio, Campaign Manager, and major advertising platforms
- Experience managing media agencies and external partners
- Confident written and spoken English communication
- A Scandinavian language is beneficial but not required
Beneficii
- Work with an established premium brand with global recognition
- Join a collaborative, entrepreneurial working environment
- Help shape digital growth across Nordic markets
- Influence the future of the digital consumer experience