Omnicom este un grup global de marketing și comunicare corporativă care deservește branduri și organizații dintr-o gamă variată de industrii. Rețelele sale de agenții reunesc expertiză în publicitate, planificarea și achiziția de media, marketing digital, relații publice și comunicare integrată. Echipele Omnicom dezvoltă programe creative, strategice și media menite să consolideze brandurile, să conecteze publicul și să sprijine interacțiunea cu clienții. Oportunitățile de angajare pot acoperi disciplinele de marketing și media reprezentate în rețeaua sa.
Marketing Technology Manager – New York Hybrid
Lead marketing technology strategy for Omnicom advertising clients, spanning tracking, customer data platforms, attribution, and ad technology. Audit data stacks, deliver resilient measurement implementations, and support personalized multichannel media campaigns.
Descriere
- Lead marketing technology strategy, implementation, and troubleshooting across multiple client accounts
- Audit new clients’ tracking infrastructure and identify technical gaps
- Create implementation plans for Google Tag Manager, Google Analytics 4, and customer data streams
- Deploy server-side Google Tag Manager and Conversions API integrations for Meta, Google, and TikTok
- Configure Customer Data Platforms to unify first-party data and create audience segments
- Distribute unified audience groups to multichannel activation platforms
- Work with creative and programmatic media teams on Dynamic Creative Optimization campaigns
- Build data feeds and decisioning systems that support DCO campaigns
- Partner with account directors on technical Statements of Work and implementation-hour estimates
- Act as the technical subject matter expert in new business pitches
- Translate technical needs for account teams and present technical solutions to brand stakeholders
Cerințe
- Strong command of cross-domain tracking, custom data layers, server-side tagging architectures, and GA4-to-BigQuery configurations
- Practical experience deploying direct or gateway-based server-side marketing APIs
- Experience administering multi-tenant or enterprise Customer Data Platforms such as Segment, Tealium, or ActionIQ
- Expertise with ad servers and dynamic creative platforms including Innovid, Flashtalking, or Google Campaign Manager 360
- At least four years of experience in a digital media, programmatic, or full-service advertising agency
- Strong executive presence and communication skills
- Ability to explain data schemas, cookie deprecation, and tracking code to non-technical brand managers
- Ability to coordinate deliverables across four to eight active client accounts under tight media launch deadlines
Beneficii
- Hybrid work arrangement
- Minimum three days per week in the office unless additional in-office attendance is required
- Equal employment opportunity