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Omnicom — әртүрлі салалардағы брендтер мен ұйымдарға қызмет көрсететін жаһандық маркетинг және корпоративтік коммуникациялар тобы. Оның агенттік желілері жарнама, медианы жоспарлау және сатып алу, цифрлық маркетинг, қоғаммен байланыс және интеграцияланған коммуникациялар салаларындағы сараптаманы біріктіреді. Omnicom командалары брендтерді нығайтуға, аудиториямен байланыс орнатуға және клиенттердің өзара әрекеттесуін қолдауға бағытталған креативті, стратегиялық және медиа бағдарламалар әзірлейді. Жұмыс мүмкіндіктері оның желісінде ұсынылған маркетинг және медиа бағыттарын қамтуы мүмкін.
Marketing Technology Manager – New York Hybrid
Lead marketing technology strategy for Omnicom advertising clients, spanning tracking, customer data platforms, attribution, and ad technology. Audit data stacks, deliver resilient measurement implementations, and support personalized multichannel media campaigns.
Сипаттама
- Lead marketing technology strategy, implementation, and troubleshooting across multiple client accounts
- Audit new clients’ tracking infrastructure and identify technical gaps
- Create implementation plans for Google Tag Manager, Google Analytics 4, and customer data streams
- Deploy server-side Google Tag Manager and Conversions API integrations for Meta, Google, and TikTok
- Configure Customer Data Platforms to unify first-party data and create audience segments
- Distribute unified audience groups to multichannel activation platforms
- Work with creative and programmatic media teams on Dynamic Creative Optimization campaigns
- Build data feeds and decisioning systems that support DCO campaigns
- Partner with account directors on technical Statements of Work and implementation-hour estimates
- Act as the technical subject matter expert in new business pitches
- Translate technical needs for account teams and present technical solutions to brand stakeholders
Талаптар
- Strong command of cross-domain tracking, custom data layers, server-side tagging architectures, and GA4-to-BigQuery configurations
- Practical experience deploying direct or gateway-based server-side marketing APIs
- Experience administering multi-tenant or enterprise Customer Data Platforms such as Segment, Tealium, or ActionIQ
- Expertise with ad servers and dynamic creative platforms including Innovid, Flashtalking, or Google Campaign Manager 360
- At least four years of experience in a digital media, programmatic, or full-service advertising agency
- Strong executive presence and communication skills
- Ability to explain data schemas, cookie deprecation, and tracking code to non-technical brand managers
- Ability to coordinate deliverables across four to eight active client accounts under tight media launch deadlines
Артықшылықтар
- Hybrid work arrangement
- Minimum three days per week in the office unless additional in-office attendance is required
- Equal employment opportunity
Ұқсас жұмыс орындары
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