nxtfood conectează fermierii din India cu furnizorii angro printr-o activitate B2B de aprovizionare agricolă, axată pe makhana (nuci de vulpe), moringa și porumb. Compania se ocupă de aprovizionarea în vrac și pregătește produsele pentru comercializare prin curățare, clasificare și sortare, oferind și ambalaje personalizate și sub marcă proprie. Operațiunile sale logistice și de distribuție susțin aprovizionarea în toată India, iar echipa colaborează cu furnizorii pentru comenzi fiabile și sprijin continuu. Activitatea nxtfood acoperă agricultura, industria alimentară și a băuturilor și logistica, punând accent pe relațiile cu fermierii și pe practicile de producție sustenabile.
Marketing Director, Brand and Communications
Lead marketing for ACCRO, a French maker of plant-based meat alternatives, building brand awareness and commercial performance. Oversee innovation, campaigns, budget, and a seven-person team.
Descriere
- Shape ACCRO’s brand platform and communications across media, social channels, influencer marketing, public relations, packaging, and events.
- Create field activations, partnerships, content, and new formats.
- Test, measure, and improve marketing initiatives.
- Choose and manage agency partners.
- Maintain a consistent brand identity and message across every channel.
- Lead product innovation from concept to launch with R&D, the culinary expert, and sales teams.
- Expand product ranges and identify new opportunities.
- Develop activation plans, promotions, and sales tools with sales teams.
- Grow the out-of-home foodservice channel to raise brand awareness.
- Plan and manage the marketing and communications budget.
- Monitor brand awareness, penetration, distribution, and return on investment.
- Study consumer trends, customer needs, and competitors.
- Lead and develop a team of seven.
- Encourage creativity, initiative, and cross-functional collaboration.
- Run projects with agility and promote an entrepreneurial approach.
- Report to executive leadership and serve on the Management Committee.
Cerințe
- Bring at least five years of substantial experience as a Marketing Manager or Marketing Director in the food industry.
- Have experience across modern grocery retail, foodservice, and export channels.
- Have helped grow a challenger brand in an SME, scale-up, digital-first brand, or agency setting.
- Understand grocery retail and foodservice in France or international markets.
- Present at least one idea or campaign and show its impact on the brand.
- Show strong interest in creative concepts and performance data analysis.
- Be able to bring a team together and question established practices.
- Be keen to join an entrepreneurial journey.
Beneficii
- Health insurance
- Gift vouchers
- Profit-sharing scheme
- Annual bonus
- Social and Economic Committee benefits
- Meal vouchers
- Cantine Digitale benefits
- Seniority bonus
- Carpooling bonus
- Additional seniority leave
- RTT days
- Company car
- Fuel card
- Two remote-work days per week
- Work for a brand with a clear mission to make plant-based food delicious and accessible to everyone.
- Freedom to suggest and test ideas, with quick decision-making.
- Join a committed team and work at a factory where you can see the products you launch being made.
- Receive feedback at every stage of the recruitment process.