nxtfood connects farmers across India with wholesale vendors through a B2B agricultural supply business focused on makhana (fox nuts), moringa and maize. The company handles bulk sourcing and prepares produce for trade with cleaning, grading and sorting, alongside custom and private-label packaging. Its logistics and distribution operations support pan-India supply, while the team works with vendors on reliable ordering and ongoing support. nxtfood’s work spans agriculture, food and beverage, and logistics, with a focus on farmer relationships and sustainable production practices.
Marketing Director, Brand and Communications
Lead marketing for ACCRO, a French maker of plant-based meat alternatives, building brand awareness and commercial performance. Oversee innovation, campaigns, budget, and a seven-person team.
Сипаттама
- Shape ACCRO’s brand platform and communications across media, social channels, influencer marketing, public relations, packaging, and events.
- Create field activations, partnerships, content, and new formats.
- Test, measure, and improve marketing initiatives.
- Choose and manage agency partners.
- Maintain a consistent brand identity and message across every channel.
- Lead product innovation from concept to launch with R&D, the culinary expert, and sales teams.
- Expand product ranges and identify new opportunities.
- Develop activation plans, promotions, and sales tools with sales teams.
- Grow the out-of-home foodservice channel to raise brand awareness.
- Plan and manage the marketing and communications budget.
- Monitor brand awareness, penetration, distribution, and return on investment.
- Study consumer trends, customer needs, and competitors.
- Lead and develop a team of seven.
- Encourage creativity, initiative, and cross-functional collaboration.
- Run projects with agility and promote an entrepreneurial approach.
- Report to executive leadership and serve on the Management Committee.
Талаптар
- Bring at least five years of substantial experience as a Marketing Manager or Marketing Director in the food industry.
- Have experience across modern grocery retail, foodservice, and export channels.
- Have helped grow a challenger brand in an SME, scale-up, digital-first brand, or agency setting.
- Understand grocery retail and foodservice in France or international markets.
- Present at least one idea or campaign and show its impact on the brand.
- Show strong interest in creative concepts and performance data analysis.
- Be able to bring a team together and question established practices.
- Be keen to join an entrepreneurial journey.
Артықшылықтар
- Health insurance
- Gift vouchers
- Profit-sharing scheme
- Annual bonus
- Social and Economic Committee benefits
- Meal vouchers
- Cantine Digitale benefits
- Seniority bonus
- Carpooling bonus
- Additional seniority leave
- RTT days
- Company car
- Fuel card
- Two remote-work days per week
- Work for a brand with a clear mission to make plant-based food delicious and accessible to everyone.
- Freedom to suggest and test ideas, with quick decision-making.
- Join a committed team and work at a factory where you can see the products you launch being made.
- Receive feedback at every stage of the recruitment process.