Preply este o piață educațională pentru învățare personalizată, live. Platforma îi ajută pe cursanți să găsească profesori calificați pentru lecții individuale de limbi străine și alte materii și oferă instrumente pentru descoperirea profesorilor, recenzii, programarea lecțiilor, plăți securizate, învățare pe dispozitive mobile și monitorizarea progresului. Preply sprijină, de asemenea, instruirea lingvistică pentru companii, oferind persoanelor și organizațiilor modalități flexibile de a-și dezvolta competențe practice și orientate spre examene.
Head of Marketing Expansion at Preply (Hybrid, United Kingdom)
Lead expansion marketing for Preply’s human-led, technology-enabled learning platform. Build go-to-market strategies for new subjects, learner audiences, and international markets.
Descriere
- Own the marketing vision for Preply’s Expansion mission
- Set the strategic approach for marketing new verticals and audience segments at scale
- Lead positioning, messaging, and channel planning for non-language subjects and emerging learner personas
- Work with Brand and Product Marketing to extend Preply’s positioning beyond language learning
- Use customer insight to guide positioning decisions and validate them before broad rollout
- Establish KPIs spanning awareness, acquisition, activation, and retention
- Manage reporting rhythms and maintain accountability for team performance
- Represent marketing in senior cross-functional discussions
- Embed expansion marketing within business planning from validation through launch
- Create repeatable go-to-market frameworks across subjects, geographies, and personas
- Combine rapid experimentation with the discipline required for confident scaling
Cerințe
- Extensive marketing experience, including substantial time in senior leadership positions
- A record of building and scaling marketing functions within high-growth, international organizations
- The ability to set vision and strategy while applying hands-on judgment to channel mix, creative direction, and performance optimization
- Deep experience entering new markets, categories, or audience segments, including positioning, playbook development, and iteration based on market feedback
- Strong command of data, opportunity sizing, and performance measurement frameworks
- The ability to make a compelling case for marketing investment and measure its impact precisely
- Exceptional communication skills for explaining strategy, weighing tradeoffs, and aligning senior stakeholders across functions and regions
- A strong understanding of how brand positioning affects business outcomes, including experience with repositioning or brand extension in competitive markets
- A demonstrated record of hiring, developing, and retaining senior marketing professionals
- Experience creating high-performing teams in fast-moving, ambiguous settings
- Comfort working in early-stage, mission-focused environments where the direction is still taking shape
- The ability to create clarity and establish priorities amid ambiguity
Beneficii
- A generous monthly allowance for lessons on Preply.com
- A Learning & Development budget, with time off available for self-development
- A competitive financial package including equity and leave allowance
- An open, collaborative, dynamic, and diverse culture
- The opportunity to influence the lives of learners and tutors across more than 175 countries through language learning and teaching