Safewill este o platformă australiană dedicată etapei de sfârșit a vieții, care îi ajută pe oameni să se pregătească pentru aspectele juridice, administrative și emoționale ale planificării în avans. Fondată în 2019, compania creează produse digitale pentru planificarea succesiunii, concepute pentru a face redactarea testamentelor și aranjamentele asociate sfârșitului vieții mai accesibile, sprijinindu-i pe australieni să planifice și să gestioneze această etapă importantă a vieții.
Growth Marketing Specialist at Safewill (Hybrid, Australia)
Lead paid search, paid social, and programmatic acquisition for Safewill’s estate-planning technology. Improve campaign performance through attribution analysis, reporting, and conversion-rate experiments.
Descriere
- Create and manage campaign calendars and channel plans for paid search, paid social, and programmatic media
- Operate, refine, and resolve issues across campaigns on a daily basis
- Evaluate attribution data to determine authentic campaign results
- Build dashboards and reports that make performance transparent and accountable
- Coordinate with media and creative agency partners to execute planned activity
- Collaborate with Product and Design on landing pages and conversion-rate optimisation tests
- Coordinate partnership campaigns with the commercial team
- Gradually take on broader responsibility for acquisition strategy
Cerințe
- Practical experience managing campaigns across paid search, paid social, or programmatic channels
- Several years of experience in a hands-on media or performance agency role, or an analytical and technical background in areas such as computer science, data, or analytics
- Able to work effectively with incomplete, inconsistent, or untidy data
- Approaches problems by breaking them down from first principles
- Interested in how marketing channels interact and how their underlying economics influence results
Beneficii
- Growth, Product, and Design collaborate from the outset
- Regular reviews of acquisition performance through retrospectives
- Scope to test new channels, formats, and campaign ideas
- Collaborative learning across channels and campaigns
- Clear guidance and progression toward broader strategic ownership