„Safewill“ yra Australijos gyvenimo pabaigos planavimo platforma, padedanti žmonėms pasirengti teisiniams, administraciniams ir emociniams išankstinio planavimo aspektams. 2019 m. įkurta įmonė kuria skaitmeninius turto paveldėjimo planavimo produktus, skirtus testamentams ir kitiems su gyvenimo pabaiga susijusiems sprendimams padaryti prieinamesnius, taip pat padeda australams planuoti ir išgyventi šį svarbų gyvenimo etapą.
Growth Marketing Specialist at Safewill (Hybrid, Australia)
Lead paid search, paid social, and programmatic acquisition for Safewill’s estate-planning technology. Improve campaign performance through attribution analysis, reporting, and conversion-rate experiments.
Aprašymas
- Create and manage campaign calendars and channel plans for paid search, paid social, and programmatic media
- Operate, refine, and resolve issues across campaigns on a daily basis
- Evaluate attribution data to determine authentic campaign results
- Build dashboards and reports that make performance transparent and accountable
- Coordinate with media and creative agency partners to execute planned activity
- Collaborate with Product and Design on landing pages and conversion-rate optimisation tests
- Coordinate partnership campaigns with the commercial team
- Gradually take on broader responsibility for acquisition strategy
Reikalavimai
- Practical experience managing campaigns across paid search, paid social, or programmatic channels
- Several years of experience in a hands-on media or performance agency role, or an analytical and technical background in areas such as computer science, data, or analytics
- Able to work effectively with incomplete, inconsistent, or untidy data
- Approaches problems by breaking them down from first principles
- Interested in how marketing channels interact and how their underlying economics influence results
Privalumai
- Growth, Product, and Design collaborate from the outset
- Regular reviews of acquisition performance through retrospectives
- Scope to test new channels, formats, and campaign ideas
- Collaborative learning across channels and campaigns
- Clear guidance and progression toward broader strategic ownership