Safewill is an Australian end-of-life platform helping people prepare for the legal, administrative, and emotional dimensions of planning ahead. Founded in 2019, the company creates digital estate-planning products designed to make wills and related end-of-life arrangements more accessible, supporting Australians as they plan for and navigate this important stage of life.
Growth Marketing Specialist at Safewill (Hybrid, Australia)
Lead paid search, paid social, and programmatic acquisition for Safewill’s estate-planning technology. Improve campaign performance through attribution analysis, reporting, and conversion-rate experiments.
Description
- Create and manage campaign calendars and channel plans for paid search, paid social, and programmatic media
- Operate, refine, and resolve issues across campaigns on a daily basis
- Evaluate attribution data to determine authentic campaign results
- Build dashboards and reports that make performance transparent and accountable
- Coordinate with media and creative agency partners to execute planned activity
- Collaborate with Product and Design on landing pages and conversion-rate optimisation tests
- Coordinate partnership campaigns with the commercial team
- Gradually take on broader responsibility for acquisition strategy
Requirements
- Practical experience managing campaigns across paid search, paid social, or programmatic channels
- Several years of experience in a hands-on media or performance agency role, or an analytical and technical background in areas such as computer science, data, or analytics
- Able to work effectively with incomplete, inconsistent, or untidy data
- Approaches problems by breaking them down from first principles
- Interested in how marketing channels interact and how their underlying economics influence results
Benefits
- Growth, Product, and Design collaborate from the outset
- Regular reviews of acquisition performance through retrospectives
- Scope to test new channels, formats, and campaign ideas
- Collaborative learning across channels and campaigns
- Clear guidance and progression toward broader strategic ownership