ELSA, Corp este o companie de tehnologie educațională axată pe îmbunătățirea limbii engleze vorbite prin inteligență artificială. Aplicația mobilă și platforma sa combină recunoașterea vocală și învățarea automată pentru a analiza pronunția, intonația, fluența, gramatica și vocabularul, oferindu-le cursanților feedback imediat și personalizat. Compania deservește atât abonați individuali, cât și companii și școli și oferă un API care permite organizațiilor să integreze recunoașterea vocală și evaluarea pronunției în propriile produse și servicii.
Global Performance Marketing Specialist
Scale ELSA’s AI-powered English learning products through paid campaigns across India and Vietnam. Optimize user acquisition across platforms, markets, and devices.
Descriere
- Launch and optimize campaigns across Meta, Google, TikTok, Apple Search Ads, and other channels.
- Monitor daily spend, CPA, CAC, and ROAS performance, and act on the results.
- Test audiences, bids, creative assets, and landing pages, then share what you learn.
- Give designers and creators data-informed briefs and report on creative performance.
- Review events and attribution in AppsFlyer, Firebase, internal dashboards, and ad platforms.
- Create concise reports and raise issues early.
- Research competitors and local channels in assigned markets.
- Use AI tools to speed up reporting, analysis, and creative work.
- Work across web, Android, and iOS products in multiple markets.
- Coordinate with the Performance Marketing and App User Acquisition teams.
Cerințe
- At least two years of hands-on paid campaign management experience with Meta and/or Google.
- Experience with app or web campaigns; training is provided for the other.
- Understand CPA, CAC, ROAS, and conversion rate, and be able to explain what drives changes in these metrics.
- Working knowledge of GA4; experience with an MMP such as AppsFlyer or Firebase is preferred.
- Clear written and spoken English.
- Able to work remotely with teammates in India and Vietnam time zones.
- Curious, organized, and keen to learn new markets, platforms, and tools.
- Experience with TikTok, Apple Search Ads, or programmatic advertising.
- Background in subscription apps or edtech.
- Experience running campaigns in multiple countries.
Beneficii
- Flexible setup: remote-first in Singapore, India, Indonesia, and Malaysia; hybrid in Vietnam.
- Comprehensive employee well-being benefits.
- Free ELSA Premium courses to improve your language skills.
- Collaborative team with an international culture.
- Contribute to a fast-growing, well-funded Silicon Valley startup with global impact.