ELSA, Corp ir izglītības tehnoloģiju uzņēmums, kas koncentrējas uz angļu valodas runas prasmju uzlabošanu, izmantojot mākslīgo intelektu. Tā mobilā lietotne un platforma apvieno runas atpazīšanu un mašīnmācīšanos, lai analizētu izrunu, intonāciju, plūdumu, gramatiku un vārdu krājumu, sniedzot apmācāmajiem tūlītēju, personalizētu atgriezenisko saiti. Uzņēmums apkalpo individuālos abonentus, uzņēmumus un skolas, kā arī piedāvā API, kas ļauj organizācijām integrēt runas atpazīšanu un izrunas novērtēšanu savos produktos un pakalpojumos.
Global Performance Marketing Specialist
Scale ELSA’s AI-powered English learning products through paid campaigns across India and Vietnam. Optimize user acquisition across platforms, markets, and devices.
Apraksts
- Launch and optimize campaigns across Meta, Google, TikTok, Apple Search Ads, and other channels.
- Monitor daily spend, CPA, CAC, and ROAS performance, and act on the results.
- Test audiences, bids, creative assets, and landing pages, then share what you learn.
- Give designers and creators data-informed briefs and report on creative performance.
- Review events and attribution in AppsFlyer, Firebase, internal dashboards, and ad platforms.
- Create concise reports and raise issues early.
- Research competitors and local channels in assigned markets.
- Use AI tools to speed up reporting, analysis, and creative work.
- Work across web, Android, and iOS products in multiple markets.
- Coordinate with the Performance Marketing and App User Acquisition teams.
Prasības
- At least two years of hands-on paid campaign management experience with Meta and/or Google.
- Experience with app or web campaigns; training is provided for the other.
- Understand CPA, CAC, ROAS, and conversion rate, and be able to explain what drives changes in these metrics.
- Working knowledge of GA4; experience with an MMP such as AppsFlyer or Firebase is preferred.
- Clear written and spoken English.
- Able to work remotely with teammates in India and Vietnam time zones.
- Curious, organized, and keen to learn new markets, platforms, and tools.
- Experience with TikTok, Apple Search Ads, or programmatic advertising.
- Background in subscription apps or edtech.
- Experience running campaigns in multiple countries.
Priekšrocības
- Flexible setup: remote-first in Singapore, India, Indonesia, and Malaysia; hybrid in Vietnam.
- Comprehensive employee well-being benefits.
- Free ELSA Premium courses to improve your language skills.
- Collaborative team with an international culture.
- Contribute to a fast-growing, well-funded Silicon Valley startup with global impact.