ELSA, Corp yra švietimo technologijų įmonė, daugiausia dėmesio skirianti šnekamosios anglų kalbos tobulinimui pasitelkiant dirbtinį intelektą. Jos mobilioji programėlė ir platforma derina kalbos atpažinimą bei mašininį mokymąsi, kad analizuotų tarimą, intonaciją, kalbėjimo sklandumą, gramatiką ir žodyną, o besimokantiems teiktų tiesioginį, individualizuotą grįžtamąjį ryšį. Įmonė aptarnauja individualius prenumeratorius, įmones ir mokyklas, taip pat siūlo API, leidžiančią organizacijoms integruoti kalbos atpažinimo ir tarimo vertinimo funkcijas į savo produktus bei paslaugas.
Global Performance Marketing Specialist
Scale ELSA’s AI-powered English learning products through paid campaigns across India and Vietnam. Optimize user acquisition across platforms, markets, and devices.
Aprašymas
- Launch and optimize campaigns across Meta, Google, TikTok, Apple Search Ads, and other channels.
- Monitor daily spend, CPA, CAC, and ROAS performance, and act on the results.
- Test audiences, bids, creative assets, and landing pages, then share what you learn.
- Give designers and creators data-informed briefs and report on creative performance.
- Review events and attribution in AppsFlyer, Firebase, internal dashboards, and ad platforms.
- Create concise reports and raise issues early.
- Research competitors and local channels in assigned markets.
- Use AI tools to speed up reporting, analysis, and creative work.
- Work across web, Android, and iOS products in multiple markets.
- Coordinate with the Performance Marketing and App User Acquisition teams.
Reikalavimai
- At least two years of hands-on paid campaign management experience with Meta and/or Google.
- Experience with app or web campaigns; training is provided for the other.
- Understand CPA, CAC, ROAS, and conversion rate, and be able to explain what drives changes in these metrics.
- Working knowledge of GA4; experience with an MMP such as AppsFlyer or Firebase is preferred.
- Clear written and spoken English.
- Able to work remotely with teammates in India and Vietnam time zones.
- Curious, organized, and keen to learn new markets, platforms, and tools.
- Experience with TikTok, Apple Search Ads, or programmatic advertising.
- Background in subscription apps or edtech.
- Experience running campaigns in multiple countries.
Privalumai
- Flexible setup: remote-first in Singapore, India, Indonesia, and Malaysia; hybrid in Vietnam.
- Comprehensive employee well-being benefits.
- Free ELSA Premium courses to improve your language skills.
- Collaborative team with an international culture.
- Contribute to a fast-growing, well-funded Silicon Valley startup with global impact.