MERKUR GROUP este o companie germană de familie din domeniul jocurilor de noroc și al divertismentului, cu operațiuni internaționale. Activitatea sa include dezvoltarea și operarea aparatelor de jocuri, a cazinourilor terestre, a platformelor de jocuri online, a pariurilor sportive și a soluțiilor electronice conexe, precum și servicii de gestionare a numerarului și servicii financiare pentru sectorul jocurilor de noroc. Grupul consideră jocul responsabil, dezvoltarea angajaților, formarea, sustenabilitatea, responsabilitatea socială corporativă și implicarea regională drept componente importante ale activității sale.
Global Market Research Consultant - MERKUR GROUP Germany Onsite
Lead international qualitative and quantitative research for MERKUR GROUP’s gaming and entertainment products. Turn market, customer, consumer, and product data into insights and strategic recommendations.
Descriere
- Plan, manage, and support qualitative and quantitative market research projects
- Perform market, desk, and competitor analyses
- Develop questionnaires, interview guides, and research briefs
- Analyze and interpret market, customer, and consumer data
- Produce insights across Market Intelligence, Customer and Consumer Intelligence, and Product Intelligence
- Conduct segmentation, customer satisfaction, player behavior, and product testing studies
- Track and assess competitor developments
- Create reports, presentations, dashboards, and management summaries
- Record and organize research findings
- Help build reusable research frameworks, databases, and knowledge-sharing platforms across the group
- Assist with coordinating international market research projects
- Work with internal stakeholders, external research agencies, and international teams
- Track project timelines, quality standards, and agreed deliverables
- Advance research methods, standards, and templates
- Support stakeholder workshops, business development, and cross-functional knowledge sharing
Cerințe
- Degree in business administration, statistics, or a comparable discipline
- Three to six years of experience in market research, consumer or customer insights, competitive intelligence, business analytics, or strategic research
- Background in conducting and supporting market research projects
- Ability to analyze data and translate findings into actionable recommendations
- Strong analytical capability and a structured problem-solving style
- Experience working with international markets and cross-functional teams
- Fluent German and English communication skills
- Gaming industry experience, especially in online gaming, is advantageous
Beneficii
- 30 days of annual leave
- Flexible working hours
- Remote work options
- Access to an in-house training center
- Development opportunities across the wider group of companies
- Employee events
- Department-specific events
- Company health management program
- Company sports activities
- Occupational disability insurance
- Company pension scheme
- E-bike leasing
- Corporate benefits program
- Employee discounts
- Local offers that vary by location