Iron Mountain nodrošina informācijas pārvaldības un loģistikas pakalpojumus, kas palīdz organizācijām aizsargāt, organizēt un praktiski izmantot fiziskos un digitālos aktīvus. Uzņēmuma darbība ietver dokumentu glabāšanu, digitālo pārveidi, datu un IT drošību, aktīvu dzīves cikla pārvaldību, noliktavu pakalpojumus un loģistiku. Apkalpojot tādas nozares kā finanšu pakalpojumi, veselības aprūpe, publiskais sektors un enerģētika vairāk nekā 60 valstīs, Iron Mountain apvieno drošu fizisko infrastruktūru ar tādām tehnoloģijām kā InSight Digital Experience Platform, lai savienotu un pārvaldītu informāciju. Uzņēmums līdzās drošībai uzsver arī ilgtspēju, palīdzot klientiem palielināt savu datu un aktīvu vērtību.
Marketing Analytics Specialist — Iron Mountain, Remote in Colombia
Turn buyer journey and channel performance data into dashboards, attribution analysis, and growth recommendations for Iron Mountain’s information management and digital transformation services.
Apraksts
- Evaluate full-funnel buyer journeys and channel results to improve returns from demand generation and account-based marketing.
- Create and maintain interactive dashboards in Google Looker Studio or Tableau.
- Use SQL and Python to connect data from Salesforce, Marketo, attribution platforms, and web analytics.
- Work with marketing leaders to investigate KPI variances and recommend actions when targets are missed.
- Plan and assess A/B and multivariate tests to improve targeting and website conversion.
- Translate buyer journey data into clear insights that inform global growth strategy.
- Collaborate with marketing and executive leaders to improve multi-touch attribution, advertising spend, and pipeline conversion.
Prasības
- At least four years of experience in B2B marketing analytics, digital analytics, or business intelligence.
- Strong SQL knowledge.
- Experience with data visualization tools such as Google Looker Studio or Tableau.
- Experience using CRM systems such as Salesforce.
- Experience with marketing automation platforms such as Marketo.
- Hands-on experience managing multi-touch attribution platforms, such as CaliberMind or Bizible.
- Experience integrating first- and third-party data sources.
- Strong command of core B2B performance metrics, including MQL, SQL, CAC, ROAS, LTV, and conversion velocity.
Priekšrocības
- Compensation and benefits that reflect experience.
- Flexible work arrangements to support work-life balance.
- Comprehensive health and wellness plans.
- Opportunities for ongoing learning and career development.