„Iron Mountain“ teikia informacijos valdymo ir logistikos paslaugas, padedančias organizacijoms apsaugoti, tvarkyti ir praktiškai panaudoti fizinį bei skaitmeninį turtą. Įmonės veikla apima dokumentų saugojimą, skaitmeninę transformaciją, duomenų ir IT saugumą, turto gyvavimo ciklo valdymą, sandėliavimą ir logistiką. Daugiau kaip 60 šalių finansų paslaugų, sveikatos priežiūros, viešojo sektoriaus ir energetikos srityse veikianti „Iron Mountain“ saugią fizinę infrastruktūrą derina su tokiomis technologijomis kaip „InSight Digital Experience Platform“, kad informacija būtų susieta ir valdoma. Įmonė, teikdama klientams pagalbą siekiant išplėsti jų duomenų ir turto vertę, greta saugumo taip pat pabrėžia tvarumą.
Marketing Analytics Specialist — Iron Mountain, Remote in Colombia
Turn buyer journey and channel performance data into dashboards, attribution analysis, and growth recommendations for Iron Mountain’s information management and digital transformation services.
Aprašymas
- Evaluate full-funnel buyer journeys and channel results to improve returns from demand generation and account-based marketing.
- Create and maintain interactive dashboards in Google Looker Studio or Tableau.
- Use SQL and Python to connect data from Salesforce, Marketo, attribution platforms, and web analytics.
- Work with marketing leaders to investigate KPI variances and recommend actions when targets are missed.
- Plan and assess A/B and multivariate tests to improve targeting and website conversion.
- Translate buyer journey data into clear insights that inform global growth strategy.
- Collaborate with marketing and executive leaders to improve multi-touch attribution, advertising spend, and pipeline conversion.
Reikalavimai
- At least four years of experience in B2B marketing analytics, digital analytics, or business intelligence.
- Strong SQL knowledge.
- Experience with data visualization tools such as Google Looker Studio or Tableau.
- Experience using CRM systems such as Salesforce.
- Experience with marketing automation platforms such as Marketo.
- Hands-on experience managing multi-touch attribution platforms, such as CaliberMind or Bizible.
- Experience integrating first- and third-party data sources.
- Strong command of core B2B performance metrics, including MQL, SQL, CAC, ROAS, LTV, and conversion velocity.
Privalumai
- Compensation and benefits that reflect experience.
- Flexible work arrangements to support work-life balance.
- Comprehensive health and wellness plans.
- Opportunities for ongoing learning and career development.