Iron Mountain provides information management and logistics services that help organizations protect, organize, and make practical use of physical and digital assets. Its work includes records storage, digital transformation, data and IT security, asset lifecycle management, warehousing, and logistics. Serving sectors such as financial services, healthcare, the public sector, and energy across more than 60 countries, Iron Mountain combines secure physical infrastructure with technologies such as the InSight Digital Experience Platform to connect and manage information. The company also emphasizes sustainability alongside security as it supports customers in extending the value of their data and assets.
Marketing Analytics Specialist — Iron Mountain, Remote in Colombia
Turn buyer journey and channel performance data into dashboards, attribution analysis, and growth recommendations for Iron Mountain’s information management and digital transformation services.
Description
- Evaluate full-funnel buyer journeys and channel results to improve returns from demand generation and account-based marketing.
- Create and maintain interactive dashboards in Google Looker Studio or Tableau.
- Use SQL and Python to connect data from Salesforce, Marketo, attribution platforms, and web analytics.
- Work with marketing leaders to investigate KPI variances and recommend actions when targets are missed.
- Plan and assess A/B and multivariate tests to improve targeting and website conversion.
- Translate buyer journey data into clear insights that inform global growth strategy.
- Collaborate with marketing and executive leaders to improve multi-touch attribution, advertising spend, and pipeline conversion.
Requirements
- At least four years of experience in B2B marketing analytics, digital analytics, or business intelligence.
- Strong SQL knowledge.
- Experience with data visualization tools such as Google Looker Studio or Tableau.
- Experience using CRM systems such as Salesforce.
- Experience with marketing automation platforms such as Marketo.
- Hands-on experience managing multi-touch attribution platforms, such as CaliberMind or Bizible.
- Experience integrating first- and third-party data sources.
- Strong command of core B2B performance metrics, including MQL, SQL, CAC, ROAS, LTV, and conversion velocity.
Benefits
- Compensation and benefits that reflect experience.
- Flexible work arrangements to support work-life balance.
- Comprehensive health and wellness plans.
- Opportunities for ongoing learning and career development.