Walmart ir pasaules mazumtirdzniecības un e-komercijas uzņēmums, kas apkalpo patērētājus, izmantojot hipermārketus, zemo cenu universālveikalus, pārtikas veikalus un tiešsaistes tirdzniecības platformu. Tā plašo preču klāstu nodrošina plašs fizisko veikalu tīkls, tiešās pārdošanas patērētājiem darbība, kā arī loģistikas un piegādes ķēdes sistēmas, kas nodrošina produktu apriti visā uzņēmumā.
Director of Marketing Planning and Seller Marketing Strategy
Lead Walmart Marketplace seller marketing through insight-led strategy, analytics, and budget planning. Guide cross-functional teams, brand planning, and performance measurement.
Apraksts
- Create marketing strategies that use customer insights and analytics to grow the brand and engage sellers.
- Coordinate with legal, finance, planning, and technology teams to connect marketing programs with business goals.
- Allocate budgets and refine media investments to improve campaign performance and return on investment.
- Guide creative brief development and maintain a consistent brand across channels and campaigns.
- Track performance, adapt plans using data, and recommend priority audiences and marketing initiatives.
- Develop and coach a strong team, supporting ongoing learning and professional growth.
- Advance Walmart Marketplace Seller Marketing’s seller engagement and growth with integrated, data-led programs.
- Direct marketing planning, brand management, and performance analysis in support of marketplace goals.
Prasības
- Bachelor’s degree in business, marketing, communications, or a related field plus four years of marketing or related experience, or seven years of marketing or related experience.
- At least one year of supervisory experience or experience leading cross-functional projects.
- Expertise in shaping and delivering marketing strategies informed by seller insights and analytics.
- Experience leading cross-functional teams and working with stakeholders.
- Ability to develop and implement brand management and marketing plans that support business goals.
- Proficiency in managing budgets and allocating marketing resources.
- Ability to manage performance using data-driven insights.
- Experience in project and category management.
- Strong communication and collaboration skills.
- An MBA is preferred.
Priekšrocības
- Performance-based bonus awards
- Medical, vision, and dental coverage
- 401(k) plan
- Stock purchase plan
- Company-paid life insurance
- Paid time off, including sick leave
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term and long-term disability coverage
- Company discounts
- Military leave pay
- Adoption and surrogacy expense reimbursement
- Live Better U education benefit, with tuition, books, and fees covered for eligible programs
- Stock compensation may be available for certain positions