HyperionDev provides online education and career-focused training for people building skills or moving into technology roles. Its immersive and part-time bootcamps and short courses cover software engineering, web development, data science, artificial intelligence, cybersecurity, and digital marketing. Programs combine project-based learning with human mentorship and are offered online or in hybrid formats. HyperionDev also partners with universities, including Imperial College London, to deliver learning programs.
Brand Manager, HyperionDev
Shape HyperionDev’s brand strategy, positioning, and marketing performance. Support growth across local and international markets for its online education and coding bootcamp business.
Apraksts
- Set strategic and tactical direction for creative studio marketing materials.
- Align collateral with co-marketing commitments and HyperionDev or partner brand standards.
- Lower cost per lead and registration across brands.
- Increase trial and purchase conversions through high-quality, on-brand marketing.
- Develop and deliver brand marketing strategies for local and international markets.
- Strengthen product positioning and help Performance Marketing and University Partnerships achieve product-market fit.
- Maintain visual style guides, copy standards, usage restrictions, and quality assurance.
- Use marketing intelligence to inform the broader marketing strategy.
- Promote HyperionDev’s full range of solutions internally and externally.
- Track solution performance and inform key stakeholders.
- Assess content performance across channels and grow earned and unpaid traffic.
- Create detailed customer personas for each brand or product.
- Research markets, customers, and competitors.
- Define product positioning, messaging, unique selling points, differentiators, and use cases.
- Work with internal and external stakeholders, particularly marketing teams at higher education institutions.
- Help Marketing Production and Operations review branded materials and manage quality checks and approvals.
- Share timely updates on user engagement, content performance, and campaign results.
- Use structured A/B tests and content analysis to refine brand positioning.
Prasības
- Diploma in business, marketing, communications, or a related field.
- At least 3 years of marketing experience in a high-growth digital consumer marketing environment.
- At least 1 year of project management experience in large-scale consumer marketing, preferably at national level.
- At least 1 year of experience marketing education products.
- Strong understanding of digital marketing and marketing funnels.
- Experience working in a marketing team with varied skill sets.
- Experience aligning creative work with clients and partners.
- Experience managing suppliers and third-party agencies.
- Self-directed approach and ability to thrive in a fast-paced environment.
- Strong understanding of online and offline marketing funnels.
- Excellent written and verbal communication skills.
- Detailed knowledge of social media marketing, communications, and public relations.
- Preferred: Degree in marketing or communications.
- Preferred: At least 2 years of international project management experience in large-scale consumer marketing.
- Preferred: At least 2 years of experience marketing education products.
- Preferred: Familiarity with the software development industry.
- Preferred: Experience using content calendars and scheduling tools.
- Preferred: Experience with project management tools such as Asana, Basecamp, or Trello.
- Preferred: Experience managing marketing and developer sprints.
- Preferred: Experience managing external suppliers and freelancers.
- Preferred: Detailed knowledge of website and data analysis.
- Preferred: Experience reporting on website and social media metrics, including Google Ads and Meta Ads.
Priekšrocības
- Flexible work options at a remote-friendly organization.
- Up to 19 days of annual leave.
- Health insurance or medical aid benefits.
- Opportunities to work with leaders in edtech, developer education, and developer assessments.
- Work at an ambitious, high-performing technology company.
- Purpose-driven work focused on widening access to education and technology careers.
- A culture that supports growth and learning.