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PPC Specialist at Surfshark — Full-Time Hybrid in Vilnius
Lead international paid acquisition for Surfshark by improving search campaigns, investment efficiency, bidding, and conversion outcomes. Use experimentation and performance analysis to guide growth across markets.
Aprašymas
- Manage paid search and related acquisition channels from strategy through ongoing optimisation.
- Build, launch, and expand campaigns across multiple markets while targeting CPA and ROAS goals.
- Experiment with messaging, creative assets, audience segments, and landing-page experiences.
- Review performance data to uncover growth potential, inefficient spend, and priority improvements.
- Track spend, market developments, and bid performance to maintain campaign control.
- Create accessible performance reports that connect results with their drivers and recommended actions.
- Partner with creative, analytics, and product colleagues to strengthen acquisition performance and conversion rates.
- Keep informed about paid-media developments, platform updates, and changes in the advertising landscape.
- Develop and run new marketing tests to discover additional performance opportunities.
Reikalavimai
- Demonstrated success managing paid-search acquisition campaigns.
- Practical experience with campaign data analysis and performance reporting.
- Working knowledge of Google Analytics, Looker, Tableau, Excel, and Google Sheets.
- Background managing complex, high-volume campaigns across international markets.
- Strong analytical judgment, with the ability to turn findings into concrete decisions.
- Effective time-management skills and reliable prioritisation.
- Able to deliver independently while contributing effectively within a team.
- Strong interpersonal skills for working across departments.
- Fluent written and spoken English.
- Experience with generative AI tools is an advantage.
- A willingness to challenge established practices and validate alternatives through independent testing is an advantage.
Privalumai
- Dedicated time and resources for professional growth, including conferences, online courses, and books.
- Access to online workouts, a physical coach, gym facilities, and regular mental-health check-ins.
- Flexibility to choose technical equipment and work tools.
- Annual workation opportunities plus Friday gatherings, team-building activities, and company celebrations.
- Partial public-transport reimbursement based on individual circumstances.
- Option to work remotely for up to two days each week.
- Work-from-anywhere policy covering most locations worldwide.
- Premium Surfshark subscriptions for you, your family, and friends.